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Birdman

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Ecommerce Marketplaces Lead

Ready to own two of our biggest marketplaces? 🛒🦅

Are you ready to take flight and be part of an amazing team at Birdman? 🌱🚀🦅

About the Company

At Birdman, we create plant-based foods that support both people and the planet. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible through delicious, nutritious, and innovative products.

We operate across Amazon MX, Mercado Libre MX, Shopify MX, Shopify US and TikTok Shop. Amazon MX and Mercado Libre MX are two of our most important sales channels, with full P&L ownership — not a support function. As these channels scale, we are strengthening internal ownership to ensure strong commercial execution, organic ranking, and profitability.

The opportunity

We don't need someone to support our marketplaces.

We need someone who owns them.

This role owns Amazon MX & Mercado Libre MX end-to-end. You sign the numbers: revenue, contribution margin, Buy Box %, and ACoS/TACoS.

You define the commercial strategy, operate Mercado Libre Ads directly, coordinate Amazon PPC execution, defend the brand against resellers, and align paid activations with Performance. You also lead and mentor our Marketplaces Analyst.

If you want real accountability and real scope, this role has both.

What you'll own

  • Amazon MX & Mercado Libre MX as sales channels — operationally, commercially, and from a P&L perspective
  • Revenue and contribution margin across both marketplaces
  • Pricing, discounts, bundles, and promotional mechanics aligned with the global calendar and platform events (Hot Sale, Buen Fin, Mercado Libre Days, Prime Day)
  • Catalog parity and quality between both marketplaces (content, A+ Content, images, descriptions, variants)
  • Buy Box % per SKU, account health, and availability on Amazon
  • Mercado Libre Ads (Product Ads, Brand Ads, Display) with ownership of ACoS and TACoS
  • Reseller management and brand integrity across both marketplaces
  • Development and mentoring of the Marketplaces Analyst

What you'll do

  • Commercial strategy: Define and execute pricing, discounts, bundles, and promotional mechanics aligned with the global calendar and platform events.
  • P&L ownership: Sign revenue and contribution margin in both marketplaces, identifying cost savings (fees, storage, fulfillment) and pushing their implementation with the relevant areas.
  • Mercado Libre Ads: Operate Product Ads, Brand Ads, and Display directly, optimizing ACoS and TACoS.
  • Amazon PPC: Coordinate with the dedicated PPC team to align campaign execution with the commercial calendar and inventory.
  • Buy Box & account health: Defend and improve Buy Box % per SKU, monitoring pricing, account health, and availability.
  • Organic ranking: Identify ranking opportunities on both marketplaces (keywords, backend search terms, A+ Content).
  • Reseller management: Manage reseller conflicts on both marketplaces, defending price, Buy Box, and brand integrity.
  • Inventory: Push and escalate to Supply and Inventory to avoid stockouts.
  • Team leadership: Lead and mentor the Marketplaces Analyst in daily operation, commercial judgment, and advanced use of marketplace tools (Helium 10, AdLabs, Nubimetrics, Jungle Scout, Keepa, Perpetua).
  • Cross-functional alignment: Work horizontally with the Performance Marketing Specialist to ensure cross-channel paid coherence.
  • Reporting: Deliver a weekly marketplaces performance report with variance vs plan and actionable recommendations to the Ecommerce Manager MX.

This role reports directly to the Ecommerce Manager MX. Scope is exclusively Amazon MX and Mercado Libre MX (TikTok Shop and international markets are out of scope).

Requirements

What we're looking for

  • 3+ years operating Amazon and/or Mercado Libre marketplaces with direct revenue and margin responsibility — not as support, not as execution for others.
  • Hands-on experience operating marketplace advertising (Mercado Libre Ads and/or Amazon PPC) with direct ACoS/TACoS or ROAS accountability.
  • Proven experience defining commercial strategies: pricing, discounts, bundles, and promotional mechanics around major platform events (Hot Sale, Buen Fin, Mercado Libre Days, Prime Day).
  • Strong command of marketplace operations: catalog quality, A+ Content, Buy Box, account health, reviews, and organic ranking (keywords, backend search terms).
  • Advanced use of marketplace tools such as Helium 10, AdLabs, Nubimetrics, Jungle Scout, Keepa or Perpetua.
  • Data-driven mindset: comfortable reading P&L and performance reports, interpreting margin, and making decisions based on evidence.
  • Intermediate to advanced English proficiency, sufficient to communicate effectively with international contractors and teams (briefs, calls, written reports, Slack).
  • Bachelor's degree in Digital Marketing, Business Administration, Industrial Engineering or a related field.
  • Based in Guadalajara, or willing to relocate.

Skills

  • Commercial-first mindset with a strong ownership mentality — you sign marketplace results.
  • Structured and analytical — decisions based on data, not gut.
  • Able to lead and mentor an analyst while staying hands-on in the operation.
  • Able to coordinate with Performance, PPC, and Supply without needing constant approval.

Nice to have

  • Previous experience leading or mentoring a direct report (analyst or similar).
  • D2C ecommerce experience operating two markets simultaneously (MX and US).
  • Experience working with health, supplements, wellness, or food and beverage brands.
  • Experience managing reseller conflicts and defending brand integrity on marketplaces.
  • Familiarity with Shopify Analytics, Google Analytics 4, and attribution platforms.
  • Strong working knowledge of AI tools (ChatGPT, Claude, Gemini or similar) applied to analysis, reporting automation, and general productivity.

This is a role for someone who wants to own two marketplaces end-to-end — commercially, operationally, and strategically.

Ready to own Marketplaces at Birdman?

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What this application asks

workable

First name, Last name, Email, Headline, Phone, Address, Do you live in Guadalajara? If not, would you be willing to relocate to Guadalajara?, Education, English Language Proficiency, Experience, Resume, Microsoft Excel Proficiency, Power BI Proficiency, If selected, when are you available to start?, What is your monthly salary expectation in Mexican Pesos (monthly, gross, including bonuses and benefits)., Have you previously worked on Birdman?, Do you know someone that works at Birdman?

  • This is an on-site position based in Guadalajara. If you're not currently located there, relocation would be required (relocation support is provided). Are you comfortable with that? yes / no
  • How many years of hands-on experience do you have operating Amazon and/or Mercado Libre marketplaces, and what were your responsibilities regarding revenue and margin? written answer
  • What is your current monthly gross salary (sueldo bruto mensual)? Please include any fixed bonuses, guaranteed compensation or benefits with monetary value (e.g. fondo de ahorro, vales). written answer
  • Can you share your experience managing marketplace advertising campaigns, such as Mercado Libre Ads or Amazon PPC, and how you were accountable for metrics like ACoS, TACoS, or ROAS? written answer
  • How many years have you spent operating Meta Ads accounts directly (hands on the platform, not just supervising an agency)? Please specify the typical monthly budget you managed. written answer
  • Could you describe a time when you developed and executed commercial strategies for marketplaces, including pricing, discounts, bundles, or promotions during major platform events? written answer
  • How many years have you spent operating Google Ads accounts directly (Search and Shopping)?
  • What experience do you have managing marketplace operations such as catalog quality, A+ Content, Buy Box, account health, reviews, and improving organic ranking? Please provide examples. written answer
  • Have you worked with Klaviyo or a similar Email/SMS marketing platform (HubSpot, Mailchimp, Iterable)? Please specify the platform and how many years. written answer
  • Have you ever led or mentored a direct report, such as an analyst? If so, what did you do to support their development? written answer · optional
  • Have you led or coordinated a creative resource (designer, video editor, content producer) for paid campaigns? Briefly describe. written answer
  • Do you have experience managing D2C ecommerce operations across multiple markets, such as Mexico and the US? If yes, please describe your approach and any challenges you faced. written answer · optional
  • Can you tell us about a situation where you managed reseller conflicts or defended brand integrity on a marketplace? What actions did you take and what was the outcome? written answer · optional
  • Have you worked on D2C operations for two markets simultaneously (e.g. MX and US)? written answer
  • Which AI tools do you currently use in your day-to-day work and for what specifically? (e.g. ChatGPT for ad copy ideation, Claude for data analysis, etc.) written answer
  • What is your proficiency level in English? choose one
  • Cual es tu compensación actual comprobable? (describe cuanto percibes actualmente de sueldo base, bonos, prestaciones y comisiones) written answer

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