Ecommerce Revenue Manager
In spring of 1996, Bill & Carol Foley purchased 1,000 acres of lush and fertile earth within the then relatively unknown Sta. Rita Hills region of Santa Barbara County. Their plan – produce hand-crafted Chardonnay and Pinot Noir that reflected the best of California’s Central Coast. Named for their two daughters – Lindsey & Courtney – Lincourt Vineyards was born, and with it, the beginning of Foley Family Wines & Spirits.
Summary
The Ecommerce Revenue Manager is the enterprise revenue owner for direct-to-consumer digital commerce over a dozen Wines & Spirits brands. Accountable for ecommerce sales performance, webstore optimization, AI search visibility, digital merchandising strategy, and customer lifetime value growth.
Owns the full digital commerce ecosystem — ensuring brand websites are technically sound, highly discoverable, conversion-optimized, and aligned with a luxury omnichannel customer experience. The role is responsible for building scalable ecommerce strategies across multiple brands while maintaining brand integrity and performance discipline.
Focuses on maximizing revenue once demand reaches owned digital properties. This includes structured data optimization, product discoverability, site architecture, UX performance, checkout optimization, personalization strategy, and ongoing conversion rate improvement.
This is both a strategic and operational leadership role. The individual will manage and develop direct reports, establish scalable processes across brands, build performance accountability frameworks, and elevate enterprise ecommerce maturity.
Success in this role requires enterprise ecommerce expertise, strong technical and analytical fluency, experience scaling multi-brand digital businesses, and the ability to lead teams in a fast-moving, performance-driven environment.
May occasionally require evenings or weekends during major launches, system deployments, or peak selling periods.
** This is a hybrid role. M & F remote optional, Tues - Thursday onsite. **