EDM Specialist
AI-Driven Growth Marketing Specialist
Rapyder
Cloud Solutions | Bangalore | 2–5 years
Role
Overview
Own and scale growth across email, digital,
events, and new initiatives using AI. This role goes beyond campaigns—it's
about building intelligent systems that drive pipeline and revenue.
What You’ll
Do
· Design AI-powered EDM and
lifecycle journeys (drip, nurture, re-engagement)
· Leverage Zoho Campaigns + CRM
for automation and personalization
· Run A/B and multi-variant
testing for continuous optimization
· Segment audiences using
behavioral, firmographic, and engagement data
Growth
Expansion (Events, Digital, New Initiatives)
· Plan and execute event-led
growth (webinars, roundtables, field events)
· Create integrated journeys:
pre-event → during → post-event nurturing
· Drive digital campaigns across
paid, organic, and inbound channels
· Experiment with new growth
levers (AI tools, outbound automation, GTM experiments)
· Collaborate with SDR/ABM teams
for pipeline acceleration
Performance
& Metrics
· Own metrics: Open Rate, CTR,
Conversion, Pipeline Contribution
· Use AI tools for insights,
forecasting, and optimization
· Translate data into clear,
actionable growth strategies
What You
Bring
· 2–5 years in B2B marketing (EDM
/ Digital / Growth)
· Hands-on with Zoho Campaigns;
Mailchimp/HubSpot is a plus
· Strong understanding of
automation, segmentation, and testing
· Exposure to AI tools for
marketing workflows and content
Success
Metrics (First 90 Days)
· Launch of AI-driven journeys
and campaigns
· Improvement in engagement and
conversion metrics
· Contribution to qualified
pipeline and revenue
Work at the intersection of Cloud and
Generative AI and build growth engines that scale.