Education Partnership Specialist (Inside Sales B2B)

About K12 Coalition

K12 Coalition provides products and services that help K-12 schools and teachers achieve transformational learning outcomes. We tackle many of today’s toughest education obstacles, including teacher certification, test preparation, professional learning, curriculum, consulting, and strategic planning. K12 Coalition came together when educators with deep experience as teachers, school leaders, and high-level district administrators observed a genuine need for something better. Our divisions include iteach, Passage Preparation, Professional Development Institute, Teaching Channel, Lavinia Group, and Keys to Literacy.

About Passage Preparation

Passage Preparation provides affordable, high-quality resources aligned to state licensure standards and corresponding assessments for prospective teachers preparing to take their state licensure tests. We are uniquely situated to support a robust and diverse pipeline of qualified educators. Our core belief is that the teaching profession demands a high standard for entry, and candidates deserve the support to meet that standard.

About Teaching Channel

Teaching Channel is a trusted partner and one-stop shop for teacher learning and development. From graduate-level courses and professional development programs, to our innovative video platform for self-reflection, coaching and exemplar videos, we are driven to provide engaging learning, positively impacting student achievement, and preparing educators for a lifetime of success.

Employment Type:

• Full-Time

• Exempt

• Salaried

Location: Remote, available from anywhere within the U.S.

The Opportunity

The Education Partnership Specialist is a B2B inside sales role responsible for developing new business and expanding partnerships across K-12 education solutions. This position will focus on two of K12 Coalition’s product lines: Teaching Channel, which provides professional learning courses and a video-based professional learning platform, and Passage Preparation, which provides teacher certification test preparation.

This role owns the sales process from prospecting through close, identifying and engaging prospective customers, building a strong pipeline, demonstrating our solutions, and developing relationships with schools, districts, and other education partners. Success in this role requires someone who understands the K-12 landscape, is motivated by ambitious sales goals, thinks creatively about how to uncover new opportunities, and can confidently connect prospective customers with solutions that meet their needs.

This role is part of the Teaching Channel division and reports to the Director, Sales & Client Success, with a dotted-line relationship to the Chief Partnership Officer, who provides broader sales leadership and direction.

What You’ll Do

Sales Pipeline & Business Development

• Build and manage a strong sales pipeline for Teaching Channel and Passage Preparation through independent research, targeted outreach, cross-selling, existing customer relationships, networking, and creative lead generation strategies.

• Conduct all phases of the sales cycle, from prospecting and discovery through product demonstrations, proposals and pricing, negotiation, and close, using phone, email, live chat, virtual meetings, and other outreach methods.

• Achieve monthly, quarterly, and annual sales revenue targets across assigned product lines.

• Identify new opportunities within assigned markets and think creatively about how to reach prospective customers and move opportunities forward.

• Build relationships with decision-makers, educators, and other stakeholders at prospective and existing K-12 customers.

Product Knowledge & Demonstrations

• Develop and maintain a strong understanding of Teaching Channel and Passage Preparation products, capabilities, and customer needs.

• Lead engaging product demonstrations that connect our solutions to the needs and priorities of prospective customers.

• Ask thoughtful questions and adapt demonstrations and sales conversations in real time based on the customer, rather than relying on a scripted approach.

• Stay informed about the K-12 education landscape, professional learning and teacher certification markets, relevant trends, and competitive offerings.

• Share customer and market insights with internal stakeholders to help inform sales strategy.

Pipeline & Sales Management

• Maintain accurate and timely sales activity, opportunity information, customer records, and next steps within applicable CRM systems.

• Create ongoing sales forecasts and provide leadership with accurate and timely information about pipeline activity and opportunities.

• Independently evaluate opportunities, identify barriers, and determine appropriate next steps to keep the sales process moving.

• Manage multiple opportunities across both product lines while maintaining consistent follow-through.

Client Service & Collaboration

• Serve as a primary point of contact for prospective customers, providing responsive, professional, and efficient service throughout the sales process.

• Partner with Engagement Managers and other internal teams to support successful transitions from new sales to ongoing customer relationships.

• Collaborate across Teaching Channel, Passage Preparation, Sales, and other internal teams to bring in the right expertise and support customer needs.

Other Duties

• Support the team with additional tasks and responsibilities as needed to help meet evolving organizational goals and objectives.

General

• Bachelor’s degree.

• Ability to work autonomously, set priorities, and maintain a robust and effective calendar.

• Ability to manage multiple tasks, issues, and deadlines.

• Ability to leverage a team-based approach and bring in team experts to help close a sale.

• Experience with Salesforce, HubSpot, and Google Workspace.

K-12 Education

• 5+ years of experience working within the K-12 education space.

• Strong understanding of the K-12 education landscape, including the needs, priorities, and decision-making processes of schools and districts.

• Experience within the professional development, teacher certification, or related education space preferred.

Sales

• Demonstrated B2B sales experience, including prospecting, leading sales meetings, product demonstrations, and closing.

• Experience selling products or services within the K-12 education market.

• Track record of meeting or exceeding new sales targets.

• Experience managing and selling multiple product lines.

• Ability to independently prospect and generate new business opportunities.

• Ability to take a consultative approach to sales, confidently leading product demonstrations and adapting the conversation based on customer needs and questions.