EL Product Marketing Specialist/台中

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to: EL Product Marketing Manager

Your role and responsibilities
In this role, you will have the opportunity to implement and execute product marketing strategies in the assigned area to achieve business objectives in line with the global product strategy. Each day, you will support the sales organization in driving sales and services for assigned products, responding to customer needs by analyzing market and competitor trends to identify new opportunities, and representing the local business in global market forums. You will also showcase your expertise by collaborating with the factory to define product specifications aligned with market requirements and supporting activities including development, launch, maintenance, pricing, and profitability of the product range.

The work model for the role is: hybrid

This role is contributing to the Smart Building division in Taiwan. Main stakeholders are Channel, customer, Sales

You will be mainly accountable for:
Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
Supporting business plan creation focused on driving business development for a defined market and implements Division market pricing policy.
Driving sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson.
Analyzing local market size, trends, customer needs, and competitors to identify offering gaps, assess ABB’s position, and define product marketing priorities.

Qualifications for the role
Ability to demonstrate your experience in / Have established skills / advanced skills / You have 2~5 years of experience in Semicon/Datacenter field.
You are passionate about / you are captivated by / you are innovative around communication skills and Self-learning skills.
Degree in / Have a demonstrated track record in / Extensive knowledge of / Proven experience of Bachelor Degree in engineering field.
You are at ease communicating in English.
Knowledge of power quality and energy management.

在ABB，我們幫助行業以更精簡、更環保的方式運營——每個人都在推動這個目標的實現。您將被賦予領導力，得到成長支持，並為我們共同創造的影響而感到驕傲。加入我們，幫助推動世界運轉。

職位隸屬: EL 產品行銷經理

您的職責和責任
在此職位中，您將有機會在指定區域實施和執行產品行銷策略，以達成符合全球產品策略的業務目標。您每天都將支持銷售組織推動指定產品的銷售和服務，透過分析市場和競爭對手趨勢來響應客戶需求並識別新機會，並在全球市場論壇上代表本地業務。您還將透過與工廠協作定義符合市場需求的產品規格，並支持包括開發、上市、維護、定價和產品系列盈利性在內的各項活動，來展示您的專業知識。

工作模式：混合辦公

此職位隸屬於台灣智慧建築部門。主要利益相關者為通路、客戶、銷售

您主要負責以下事項：
在指定區域/市場中實施產品行銷策略，包括根據全球產品行銷策略定義和溝通產品價值主張及產品定位。
支持業務計劃制定，專注於驅動既定市場的業務發展，並執行部門市場定價政策。
透過向每位銷售人員提供適當的產品知識資訊和培訓（技術和銷售），提高銷售效率。
分析本地市場規模、趨勢、客戶需求和競爭對手，以識別產品差距、評估ABB的市場地位並定義產品行銷優先事項。

職位要求
在半導體/資料中心領域擁有 2~5 年經驗，具備已確立的技能或進階技能。
對溝通技能和自我學習能力充滿熱情、著迷或具有創新思維。
工程領域學位，擁有相關經歷、廣泛知識或證明的經驗。
英文溝通流暢。
具備電源品質和能源管理知識。