Email Marketing & CRM Coordinator

Our client is one of Australia’s largest gifting, homewares, and kitchenware distributors, dedicated to bringing joy and meaning to people's lives through their products.

They are now seeking to hire an Email Marketing & CRM Coordinator to drive customer retention and lifetime value through targeted digital communication. This role exists to manage and optimise customer lifecycle journeys while delivering high-performing, data-driven email and SMS campaigns.

Job Responsibilities

Campaign Execution & Management

Build, schedule, QA, and deploy EDM campaigns and automated flows within Klaviyo
Manage and optimise customer lifecycle journeys, including welcome, abandoned cart, browse abandonment, win-back, post-purchase, and promotional campaigns
Maintain CRM campaign calendars and ensure campaigns are delivered on time and accurately
Support SMS and retention marketing initiatives where required

Strategy & Optimization

Develop and maintain audience segmentation strategies based on customer behaviour, engagement, lifecycle stage, and purchase history
Conduct A/B testing across subject lines, creative, content, timing, and segmentation
Monitor deliverability, list hygiene, suppression logic, and email marketing best practices
Support landing page optimisation, customer journey mapping, and broader digital marketing initiatives

Content & Collaboration

Write compelling email copy aligned with the brand tone of voice and campaign objectives
Design and build visually engaging emails using Klaviyo templates and UX best practices
Brief internal or external creative teams regarding campaign assets and promotional requirements
Collaborate with Marketing, Creative, eCommerce, and Data teams
Provide secondary support in paid media marketing, trade marketing, or content marketing projects up to 20% capacity

Analytics & Reporting

Analyse campaign performance, including open rates, click-through rates, conversion, revenue attribution, unsubscribe rates, and retention metrics
Prepare regular CRM reporting with actionable insights and recommendations

Requirements

Minimum of 2 years of experience in Email Marketing, CRM, Lifecycle Marketing, or Digital Marketing roles
Hands-on, intermediate to advanced proficiency using Klaviyo or a highly similar email platform
Strong understanding of customer segmentation, audience targeting, and lifecycle marketing principles
Exceptional English copywriting and verbal communication skills for customer-facing marketing communications
Basic email design capability and a strong understanding of responsive email UX best practices
Strong analytical skills with the ability to interpret campaign performance data and build reports
Excellent organisational skills, high attention to detail, and the ability to meet deadlines in a fast-paced environment
Reliable home internet connection with a minimum of 50 Mbps download and 20 Mbps upload speed, alongside a stable backup connection

Nice-to-Have Skills

Experience within eCommerce, retail, or consumer B2C or B2B brands
Experience managing digital marketing campaigns end-to-end
Proficiency using Shopify or alternative eCommerce platforms
Familiarity with Google Analytics and broader CRM reporting tools
Experience or knowledge in paid media marketing, trade marketing, or content marketing

Benefits

Permanent work-from-home set-up
Dayshift (Australian business hours)
Full-time job
HMO (STAFF only)
Annual leave
Christmas Bonus equivalent to 1 month's wage (pro-rata)

Show

What this application asks

workable

First name, Last name, Email, Headline, Phone, Address, Experience, Summary, Resume, Cover letter

We’re seeking someone who can dedicate themselves fully to the role. Please apply only if you are not currently employed in another full-time position or can transition out of it before starting. Can you confirm that you’ll be available to start this role without any conflicting commitments, including part-time, full-time, or freelance work? yes / no
If you are shortlisted, we would like to contact you on Google Chat or MS Teams. Please provide your email ID ("MS Teams - sample@email.com")
Please provide a link to your LinkedIn profile account.
Please note that as a requirement, we will implement a Time Tracker system. Its purpose is to ensure transparency for our clients, indicating our active involvement in our tasks, and to maintain an accurate record of daily working hours. Could you please confirm your willingness to use this system? yes / no
If you are hired by us, you will be classified as an independent contractor, meaning we won't be covering any government-mandated benefits. Would you be comfortable with this arrangement? yes / no
We receive compensation based on the hours we work. As a result, there will be months when our pay is higher. This occurs because certain months have more business days (Monday to Friday) compared to others. Kindly acknowledge if this is clear to you. choose any
The majority of our clients expect our staff to be available for live video chats at short notice. Do you believe you'll be able to commit if they connect with you unexpectedly? yes / no
Please upload a 1-2 minute VIDEO recording summarising your work experiences. You can use any platform you prefer. Once recorded, upload your video to your preferred drive and share the link here. Ensure the link is accessible to anyone with the link. Record in your working area, ensure a quiet environment and maintain a professional appearance. Note that this is MANDATORY, and we cannot proceed with your application without it.
Please provide the link to your sample works/portfolio.
Have you worked for an Australian client before? yes / no
Do you have at least 2 years of experience in Email Marketing, CRM, or Lifecycle Marketing? yes / no
Do you have experience working with eCommerce or retail brands? yes / no
Do you have experience building, scheduling, and deploying automated flows and EDM campaigns? yes / no
Do you have experience writing customer-facing email copy and using email design templates? yes / no
Do you have experience developing audience segmentation strategies based on customer behavior? yes / no
Do you have experience analyzing email marketing metrics and preparing performance reports? yes / no
Do you have experience using Google Analytics to monitor campaign performance? yes / no
Do you have experience using Shopify or similar eCommerce platforms? yes / no
Do you have intermediate to advanced experience using Klaviyo? yes / no
What are the other tools/software you are proficient in?
In 100 words, tell us about your day-to-day responsibilities from your previous experience that is related to this role. written answer
Do you currently have any full-time, part-time, or side commitments? If yes, how much notice do you need to render, and how soon would you be able to start and fully commit to this role?
Will you require maternity/paternity leave within the next 12 months? If not, then do you have any prior planned leaves? Please specify.
What motivates you to seek a new opportunity and move on from your current/previous role? written answer
How many monitor/s do you have available? choose one
Please attach a screenshot of your PC/Laptop specs. upload
What is your current internet service provider, and what alternative or back-up internet connection do you have in place?
Please upload a screenshot of your internet speed test result using this link: https://fiber.google.com/speedtest/. STEPS: (1) Use Google Chrome browser (2) go to https://fiber.google.com/speedtest/ (3) Change the server to any Melbourne/Sydney provider (4) run the speed test (5) take a screenshot. upload
I hereby authorise VirtualStaff365 to contact my previous employers, supervisors, and references for the purpose of verifying my employment history and qualifications. I consent to the collection and processing of my personal data in accordance with the Philippines’ Data Privacy Act of 2012 (Republic Act No. 10173). yes / no
Please provide two direct report reference contacts (Name and Mobile No./Email add) written answer
Please note that an active NBI clearance is required before we can process your application. Candidates without an active NBI clearance will not be considered until they obtain one. Do you understand and agree to this requirement? choose one
Do you currently have an active NBI clearance? choose one
Please upload a digital copy of your valid NBI Clearance. We also accept a screenshot of your NBI appointment or a valid Police Clearance as an alternative. upload
If Only Applicable: If you selected "HIT", please briefly state the reason for the HIT (if known), and how many working days you were advised it would take to process. Write N/A if not applicable. written answer