Email Marketing Designer & Creative Strategist

About the Role

We’re looking for an Email Marketing Designer to create high-impact B2C email campaigns for a large global customer audience. In this role, you’ll transform campaign concepts into polished, on-brand email experiences by combining strong visual design, persuasive copywriting, and email-marketing expertise.

You’ll collaborate with creative leads, marketers, and program stakeholders throughout concept development, design, feedback, production, and launch. This role is ideal for a hands-on creative marketer who thinks visually, works fluently in Figma, and understands how design and messaging influence customer engagement.

What You'll Do

• Design polished, responsive, and user-friendly B2C email campaigns using Figma or a comparable design platform.
• Translate campaign briefs, brand direction, and customer needs into compelling visual concepts.
• Support the complete creative process from intake and concept development through revisions, approval, and launch.
• Write and refine subject lines, headlines, body copy, calls to action, and other email content.
• Proofread campaign materials to ensure accuracy, consistency, appropriate tone, and flawless grammar.
• Apply email-marketing best practices related to layout, visual hierarchy, readability, accessibility, and responsiveness.
• Ensure email designs can be successfully implemented and delivered through the organization’s email platform.
• Partner with creative leads and marketing stakeholders to align designs with campaign goals and brand standards.
• Incorporate stakeholder feedback while maintaining creative quality and usability.
• Document creative rationale, design decisions, feedback, and iterative improvements.
• Manage timelines, review cycles, and deliverables across multiple concurrent campaigns.
• Review campaign-performance data and apply relevant insights to future creative work.
• Present concepts and clearly explain design and messaging choices.
• Identify opportunities to improve templates, workflows, and creative consistency.

What You'll Bring

• Five to seven years of experience in email marketing, digital design, integrated marketing, advertising, or a related creative discipline.
• Advanced proficiency with Figma or a comparable UI/UX or digital-design platform.
• Demonstrated hands-on experience designing B2C email campaigns.
• Strong understanding of email-marketing strategy and creative best practices.
• Excellent copywriting, editing, and proofreading skills.
• Ability to combine visual design and written content into a cohesive marketing experience.
• Experience supporting the creative lifecycle from briefing and concept development through production and launch.
• Strong understanding of brand standards and user-centered design principles.
• Experience managing multiple campaigns or creative deliverables simultaneously.
• Strong project-management, organizational, and time-management skills.
• Ability to document and communicate creative rationale and design decisions.
• Strong cross-functional communication and collaboration skills.
• Ability to use performance data and customer insights to improve creative execution.
• Ability to work independently and deliver high-quality work with limited supervision.
• A portfolio or relevant work samples demonstrating email design and marketing execution.

Preferred Qualifications

• Experience working within an advertising agency, creative agency, or fast-paced marketing organization.
• Experience supporting large-scale consumer brands or global audiences.
• Familiarity with lifecycle marketing, CRM communications, or customer-journey campaigns.
• Knowledge of email accessibility and responsive-design considerations.
• Experience testing subject lines, messaging, layouts, or calls to action.
• Familiarity with email campaign metrics and creative optimization.
• Experience working in agile creative-development environments.
• Familiarity with ClickUp or another project-management platform.
• Bachelor’s degree in marketing, design, communications, or a related field, or equivalent professional training.

Portfolio Requirements

Please include a portfolio link or relevant work samples with your application. Examples should ideally demonstrate:

• Hands-on email design.
• Strong visual hierarchy.
• B2C marketing experience.
• Brand-aligned creative execution.
• Copywriting or messaging contributions.
• Your specific role and contributions to each project.

Compensation

At Blueprint, we strive to offer competitive pay that reflects the value of our team members. Compensation for this role is influenced by a variety of factors, including skills, education, responsibilities, experience, and geographic market.

For candidates based in Washington State, the anticipated compensation range is $31.25 to $34.62 USD per hour, with a midpoint of $32.94 USD per hour. Please note that we typically do not hire new employees at the top of the posted range. Actual starting pay will be determined based on experience, skills, and internal equity. The final compensation and job title may vary depending on the selected candidate’s qualifications.

Location and Work Arrangement

Remote, United States

This role may be performed remotely from within the United States.