Email Marketing Manager

We are looking for an experienced Email Marketing Manager to own our email marketing strategy, improve deliverability, and drive customer engagement through data-driven CRM campaigns.

Responsibilities:
Manage domain setup, warm-up, and sender reputation (SPF, DKIM, DMARC).
Create, launch, and optimize bulk and automated email campaigns.
Segment audiences and personalize email communications based on user behavior.
Conduct A/B tests on subject lines, content, send times, and CTAs.
Monitor email deliverability, including Inbox Rate, Bounce Rate, Spam Rate, and sender reputation.
Analyze campaign performance using key metrics such as Open Rate, CTR, CTOR, Conversion Rate, and Unsubscribe Rate.
Optimize CRM journeys, including Welcome, Reactivation, Retention, and Lifecycle campaigns.
Ensure compliance with GDPR and email marketing best practices.
Requirements:
Previous experience as an Email Marketing Manager or CRM Email Manager, preferably in the iGaming industry.
Strong understanding of email deliverability, domain management, and authentication protocols (SPF, DKIM, DMARC).
Hands-on experience with CRM and email marketing platforms.
Strong analytical skills and experience with A/B testing and campaign optimization.
English level: Intermediate or higher.
We offer:
100% remote work.
Opportunity to join a fast-growing international iGaming company.
Competitive salary.
Professional growth and the opportunity to influence the company's CRM and email marketing strategy.