Email Marketing & Marketing Automation Specialist

Position Summary

We are seeking an Email Marketer to build, send, and report on the email and nurture campaigns that keep hospital and healthcare partners informed about equipment rentals, sales, biomedical services, and asset-management solutions.

This is an execution-focused role: the Demand Generation Manager sets email and campaign strategy, and the Email Marketer turns that strategy into accurate, on-brand, on-time sends.

The ideal candidate is detail-oriented, comfortable owning a recurring send calendar, and understands why accuracy and compliance matter when the content involves medical equipment and healthcare audiences.

Essential Responsibilities

Campaign Execution

• Build, proof, schedule, and send marketing emails and multi-step nurture campaigns in HubSpot (or the team's marketing automation platform).
• Segment and target sends based on lists, lifecycle stage, and campaign requirements set by the Demand Generation Manager.
• QA every email before send for accuracy, links, personalization tokens, mobile rendering, deliverability best practices, and brand/compliance standards.

Content & Coordination

• Adapt approved marketing copy and creative from Content & Brand and the Multimedia Designer into on-brand, mobile-friendly email templates.
• Coordinate with Sales, Product, and Content & Brand to confirm messaging, offers, and approved claims before campaigns go live.
• Maintain an organized email calendar and campaign-brief library so sends are planned, approved, and tracked in one place.

Reporting & List Hygiene

• Track and report on email performance — opens, clicks, conversions, unsubscribes, and deliverability — to the Demand Generation Manager.
• Support routine list hygiene tied to email sends, including suppressions, bounces, opt-outs, and segmentation upkeep.
• Flag deliverability issues, list-quality problems, or performance trends for the Demand Generation Manager to act on.

Compliance

• Ensure every send follows CAN-SPAM/CASL requirements, applicable opt-out and privacy practices, and approved, substantiated product claims.
• Escalate unclear technical, clinical, legal, or regulatory questions about email content to the appropriate subject-matter expert before sending.

Required Qualifications

• Bachelor's degree in marketing, communications, or a related field; equivalent relevant experience will be considered.
• 2+ years of hands-on experience building and sending email marketing campaigns, ideally using HubSpot or a comparable marketing automation platform.
• Working knowledge of email best practices: deliverability, segmentation, basic A/B testing, mobile rendering, and accessibility.
• Strong attention to detail and proofreading skills; comfortable QA-ing your own work before it reaches a live list.
• Basic HTML/CSS email troubleshooting skills — able to fix a broken template without needing a developer.
• Ability to manage a recurring send calendar and multiple concurrent campaigns and deadlines.
• Strong communication skills; comfortable executing against a manager's strategy while surfacing execution feedback and ideas.

Preferred Qualifications

• Experience marketing to hospitals, health systems, or other regulated healthcare audiences.
• Familiarity with FDA-regulated product marketing, HIPAA awareness, or brand/compliance review workflows.
• Hands-on experience with HubSpot specifically (workflows, lists, forms, reporting).
• Familiarity with CAN-SPAM, CASL, or GDPR email compliance requirements.
• Basic graphic design or Canva skills for quick email creative edits.

Key Competencies

• Execution and attention to detail
• Reliable under a recurring deadline calendar
• Data-informed reporting
• Collaborative; takes direction well
• Clear, accurate healthcare communication
• Adaptability in a growth-oriented environment

What Success Looks Like

In this role, you will make sure every email reaches the right audience, looks right on every device, and goes out on time. Success looks like a dependable send calendar, clean and healthy lists, and campaign reporting the Demand Generation Manager can trust to guide the next campaign's strategy.