Email Marketing Operations Manager
Posted Updated
Description
- What You’ll Own;
- Braze and the broader lifecycle marketing technology stack across all seven brands, spanning email, SMS, push, and onsite acquisition
- Lifecycle platform architecture and migration strategy: primary technical owner and project manager for migrations, net-new implementations, and major lifecycle technology initiatives
- Identity resolution, event-level data integrity, and cross-brand lifecycle systems, as the primary lifecycle technical lead
- Automated journeys for acquisition, retention, and long-term program health, built and maintained in line with marketing goals
- Management of two offshore associates
- Vendor relationships and technology integrations, managed for maximum ROI
- The lifecycle team’s operational workflow in Asana: automations for campaign handoffs, assignments, status transitions, and recurring batch-and-blast processes
- The existing lifecycle automation codebase, workflows, and scheduled jobs
- Day-to-day project management for lifecycle campaign execution across Lifecycle, Creative/Design, and other stakeholders
- What You’ll Drive;
- Scalable, efficient lifecycle operations: design, implement, and optimize the processes and technology that support growth and retention
- Engineering-ready requirements and acceptance criteria, translated from business impact, as lifecycle technical PM across Growth, Product, Data, and Engineering
- Clean, timely data in partnership with Data, Product, and Engineering to drive the best customer experience and results
- Technical test design and setup that produces clean, actionable results
- Reporting on campaign performance, uptime, and output that informs strategic decisions
- Expansion of AI-enabled automation across the campaign workflow: briefing, campaign construction, QA, reporting, and anomaly detection
- Portfolio-wide scaling of automated briefing and campaign-build workflows that aren’t yet deployed across all brands and campaign types
- Reusable automation patterns that connect lifecycle requirements, brand rules, campaign configuration, platform APIs, data sources, QA, and reporting
- A prioritized pipeline of repetitive or error-prone processes to automate next, ranked by effort, risk, scalability, and business impact
- Human review and controls around AI-enabled workflows, so automation never compromises campaign accuracy, brand standards, data integrity, or QA
- Are energized by multi-brand complexity: seven brands, seven customer relationships, one stack
- Have led at least one ESP or CDP migration or net-new platform implementation end to end
- Translate business asks into specs engineers can build without a second meeting
- Write clear technical requirements and acceptance criteria for engineering teams
- Set their teams up with clear SOPs and QA so they’re never the bottleneck on a send
- Understand identity resolution and event data pipelines, and are comfortable in Snowflake or similar
- Bring a DTC e-commerce background (preferred), with multi-brand experience a plus
- Own their systems: when something breaks, they find out before a stakeholder does
- Have 5+ years in marketing operations, CRM operations, or lifecycle technology, mostly hands-on in the platform
- Believe AI is changing this job fast and already use it, and build with it, to move faster and think better
- Know email and SMS deliverability and compliance (CAN-SPAM, TCPA, CCPA)
- Are self-starters who thrive in a lean, high-ownership environment
- Have deep Braze expertise: Canvas, segmentation, Liquid, custom events and attributes, and the data model underneath them
- Have managed direct reports (offshore or nearshore teams a plus)
- Write and maintain code that runs in production (scripts, API integrations, scheduled jobs) and can explain it to people who don’t code
- We try to follow the below interview process but sometimes find that you or we want to have further conversations. The below process is ideal state, but this can change!
- Introductory Interview: A chat to learn about your experience, what you’re looking for next, as well as a chance to ask any questions. (20 minutes)
- Hiring Manager Interview: A deep dive into the specifics of the role. (1 hour)
- Chat with our CTO: Discussion on your technical expertise (45 minutes)
- Panel Interview: with take-home project (1 hour)
- Executive Interview. (45 minutes)
- Offer!