Email Marketing Specialist

What will you do:

• Support various strategic programs via manual and triggered campaigns across the subscriber lifecycle including prospecting, win-back, nurturing, loyalty, retention, surveys, and more.

• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.

• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements.

• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.

• Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, and promotional emails.

You are a great fit if:

• You have experience navigating existing templates, building and maintaining custom templates, and have experience working in a variety of ESP platforms.

• You have the ability to think creatively, analytically, and strategically to develop powerful email campaigns for Lev Haolam, while also having the technical knowhow to implement various strategies.

• You are able to translate design ideas into engaging email experiences to improve the level of personalization and support the automation of processes.

• Knowledge of A/B tests, and ability to make recommendations to enhance campaign performance is a plus.

• You are very detail oriented and always triple check your work.

• You are self-organized with clear and concise daily communication on the status of ongoing work, ensuring smooth progress for the team and for customers

• You have an understanding of marketing analytics and KPIs