Email Marketing Specialist

EMAIL MARKETING
Key Knowledge Points
Email marketing strategy: campaigns, automations, funnels, customer journeys.
Segmentation and personalization: dynamic lists, user behavior, email lifecycle.
Persuasive copywriting: subject lines that open, CTAs that convert, concise storytelling.
Email design: UX/UI best practices, responsive design, visual hierarchy.
Basic HTML/CSS: for editing templates and avoiding rendering errors.
Deliverability: spam prevention, domain reputation, SPF, DKIM, DMARC.
A/B testing: subject lines, content, timing, frequency.

🛠️ Tools they typically master
Email platforms: Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Salesforce, etc.
Automation and CRM.
Data analysis: Google Analytics, dashboards, metrics.
Email testing and validation (rendering, spam scoring).

📊 Metrics to understand and optimize:
Open rate.
Click-through rate (CTR).
Conversion rate.
Bounce rate.
Unsubscribes.
Email revenue (in e-commerce).

🎯 Soft skills (very important):
Strategic thinking.
Attention to detail (a typo in an email duel 😅).
Campaign organization and management.
Analytical skills and a commitment to continuous improvement.
Communication with design, sales, and product teams.

📜 Extras that add significant value:
Knowledge of GDPR and compliance.
Experience in e-commerce or SaaS.
Sales-oriented copywriting.
Customer experience (CX).

Location: Remote - Chile, Argentina, Bolivia, Peru, Colombia, Ecuador, El Salvador, Honduras, Guatemala, Uruguay, Venezuela, Panama, Mexico

Skills required for this job:

• A/B testing
• ActiveCampaign
• Automation
• CSS
• Dashboards
• Data analysis
• E-commerce
• Email marketing
• Email testing
• Google Analytics
• HTML
• HubSpot
• Klaviyo
• Mailchimp
• Marketing email strategy
• Salesforce