Email Marketing Strategist

Duties & Responsibilities:

1. Develop email marketing strategies that convert leads and increase brand awareness.

2. Craft premium, well-designed content and messaging for defined audiences and iterating in response to data.

3. Assist marketing team in high-level strategic planning and goal setting in growth planning efforts.

4. Leverage Hubspot to track and analyze customer journeys and use these insights to inform marketing strategy.

5. Work with creative vendors to ensure all marketing assets align with brand strategy and customer experience.

6. Develop smart copy and intentional messaging for PBI campaigns and product marketing.

7. Closely track and regularly report on marketing performance metrics.

8. Identify new digital and content opportunities for PBI marketing.

9. Provide support to other digital marketing team members as needed.

Qualifications:

1. 5+ years in an email-focused digital marketing role.

2. Experience using Hubspot is strongly preferred.

3. E-commerce experience is preferred.

4. Experience developing dynamic online multi-channel content.

5. Top notch written communication skills.

6. Ability to manage multiple projects and priorities.

7. Excellent eye for detail and design.

8. Aptitude for and interest in learning and using new tools and techniques.

Reports To: Director of Content Delivery

Salary Range: $55,000 - $64,000

Term of Employment: Full-time, Exempt

Evaluation: Evaluated annually by the Director of Content Delivery

Additional Details:

1. This team works in a hybrid environment, with a minimum of two days on-site at the Mechanicsburg location.

2. Requires the ability to lift up to 60 pounds of equipment such as tables, chairs, etc. and to stand for prolonged periods of time.