Engagement & Growth Senior Manager, Toffee

Job Description

At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all.

• Lead Toffee’s engagement and growth strategy to drive monthly active users, engagement time, user retention and subscriber growth through data-led campaigns and lifecycle marketing.

• Own digital media planning and performance across acquisition and subscription campaigns; align channel plans, audience targeting and campaign investment with business objectives.

• Manage media agency coordination, campaign implementation, optimization and reporting; allocate budgets based on performance and business priorities.

• Develop and optimize strategies across the acquisition and subscription funnel to improve conversion, subscriber acquisition and subscription revenue.

• Lead Customer Lifecycle Management (CLM) strategy across onboarding, activation, engagement, conversion, retention, renewal, churn prevention and win-back; supervise the resource responsible for campaign execution.

• Define audience segments, journey objectives and campaign KPIs; work with Product, Data and Analytics teams to translate behavioural insights into growth opportunities and measure incremental impact.

• Monitor and optimize key metrics including CAC, LTV, ROAS, user and subscriber growth, conversion, retention/churn and subscription revenue; establish regular performance tracking and actionable reporting.

• Drive a test-and-learn approach across channels, audiences, creatives, offers and campaigns to improve acquisition efficiency and sustainable growth.

• Partner with Product, Content, Commercial, Creative, Partnerships and Analytics teams to support major campaigns, content launches, subscription propositions and commercial initiatives.

• Identify new digital acquisition channels, audience segments, targeting approaches and lifecycle opportunities to strengthen Toffee’s competitive position and customer value.

Academic Qualification

Bachelor’s degree in Marketing, Business Administration or a related discipline from a reputed university. Relevant postgraduate qualification is an advantage.

Job Experience Required

7+ years of experience in growth marketing, performance marketing, digital marketing, media, CRM/CLM or related fields.

Required Capabilities

• Strong hands-on experience in digital media planning, performance marketing and user acquisition.

• Experience managing media agencies, digital campaign budgets, channel allocation and performance reporting.

• Strong understanding of acquisition funnels, subscription businesses, digital consumer behaviour and conversion optimization.

• Experience with CRM/CLM, marketing automation or campaign management platforms.

• Strong analytical skills and working knowledge of CAC, LTV, ROAS, conversion, retention and churn metrics.

• Ability to translate campaign, user and subscription data into actionable growth strategies.

• Strong stakeholder management, communication, project management and cross-functional coordination skills.

• Ability to manage multiple initiatives, drive execution and continuously optimize performance in a fast-paced environment.