Engagement Marketing Operations Specialist (Part time)

Drive Marketing Excellence Through Salesforce Marketing Cloud

The A1 Engagement Marketing Operations Specialist is responsible for supporting and executing engagement marketing operations across Asia Market Reach (A1), with a primary focus on Keys Project (Salesforce Marketing Cloud) campaign deployment, email governance, operational quality, and stakeholder coordination.

The role serves as the operational backbone for email campaign execution, transactional email governance, and Keys Project user enablement, ensuring efficient, standardized, and high-quality engagement marketing operations across Market Organizations (MOs). This position is designed as a part-time role (minimum 3 working days per week), with a potential to transition into a full-time position based on business needs and performance.

What You'll Do

1) KEYS Campaign Operations (70%)

• Execute email campaigns through Keys Project (Salesforce Marketing Cloud).
• Manage campaign deployment processes from intake to launch.
• Coordinate campaign setup, segmentation, QA, and deployment activities.
• Support DDL and audience segmentation management.
• Monitor JIRA workflow and campaign production status.
• Ensure campaign readiness, including audience, content, and deployment requirements.
• Support MO users with KEYS-related operational inquiries and troubleshooting.

2) Transactional Email Governance (10%)

• Support audit and clean-up of transactional email assets.
• Identify outdated links, duplicate emails, and obsolete content.
• Coordinate updates related to Contentful migration and template maintenance.
• Maintain governance standards for transactional email templates and structures.
• Support regular reviews to ensure email quality and compliance.

3) Data Quality & Operational Governance (20%)

• Monitor email operational quality and deployment accuracy.
• Support DDL quality and segmentation accuracy checks.
• Ensure adherence to global operational standards and guidelines.
• Track campaign volume, workload, and operational capacity.
• Contribute to continuous process improvement and standardization across MOs.

4) Stakeholder Coordination & Enablement

• Act as the primary operational contact between A1, MOs, and Global teams.
• Support onboarding and adoption of Keys Project processes.
• Facilitate training sessions and operational knowledge sharing.
• Provide campaign status updates and escalation support.
• Contribute documentation and guidelines sharing.

What You'll Bring

• 3+ years of experience in email marketing, marketing automation, campaign execution, or digital marketing operations.

• Hands-on experience with Salesforce Marketing Cloud (SFMC) and familiarity with Salesforce.com (SFDC).

• Knowledge of audience segmentation, data management, and campaign targeting.

• Experience working with global and cross-functional teams to deliver marketing initiatives.

• Familiarity with workflow management tools such as JIRA.

• Strong Excel, organizational, and communication skills with attention to detail.

What's In It for You

Year upon year we are recognized as one of the “Great Place to Work” employers, both globally and locally. We have a diverse team of people with a variety of nationalities, backgrounds, and experiences. Success at Hilti is down to teamwork and ability, no matter where you’re from. Additionally, at Hilti we focus on people development and offer a range of trainings, mentorships, and individual development plans.