Engagement Marketing Strategist

Posted via SalaryGuide - the career platform built for marketers.

Modern Health is hiring an Engagement Marketing Strategist to help turn employer mental health benefits into meaningful member engagement. This U.S. remote role combines lifecycle strategy, client consultation, and hands-on campaign execution, with 5-8 years of relevant experience required.

Annual base pay varies by location: $101,500 - $119,400 in Zone 1, $92,000 - $107,460 in Zones 2 and 3, and $81,200 - $95,520 in Zone 4. You will partner with Client Managers to build measurable campaigns and repeatable approaches across client populations and global regions.

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Role Snapshot

• Title: Engagement Marketing Strategist
• Company: Modern Health
• Location: Remote, United States
• Scope: Cross-functional individual contributor on the Member Engagement Marketing team
• Experience: 5-8 years in a relevant marketing or client strategy field
• Working hours: U.S. employees outside Pacific time must work at least six hours between 8 a.m. and 5 p.m. Pacific each workday.

Company Overview

Modern Health is a mental health benefits platform for employers, offering employees one-on-one care, group support, and self-serve digital resources. Its platform supports emotional, professional, social, financial, and physical well-being, helping people access appropriate care throughout their mental health journey.

About the Role

As a strategic marketing partner to Client Management, you will help drive awareness, registration, and ongoing use of Modern Health within client populations. You will combine audience strategy, lifecycle marketing, behavioral insight, messaging, and channel planning to create proactive, measurable engagement programs that scale.

Responsibilities

• Partner with Client Managers to understand client goals, workforce needs, and engagement opportunities.
• Develop and execute client-specific campaigns that improve awareness, activation, ongoing engagement, and re-engagement.
• Equip Client Managers with recommendations, talk tracks, campaign plans, and data-informed perspectives.
• Advise on segmentation, message sequencing, channel mix, localization, timing, calls to action, and measurement.
• Support launches, open enrollment, benefit changes, new-hire communications, and relaunches.
• Create custom communications that balance client objectives, member needs, operational feasibility, and brand standards.
• Build repeatable playbooks, toolkits, templates, and frameworks.
• Use campaign and population data to identify opportunities, recommend tests, evaluate results, and improve future strategies.

Qualifications

• 5-8 years of experience in lifecycle marketing, customer marketing, member engagement, client strategy, integrated marketing, or a related field.
• Experience developing communication strategies for multiple audiences and executing multi-touch, multi-channel campaigns.
• Strong strategic consulting, written and verbal communication, project management, and organizational skills.
• Ability to translate data and performance insights into recommendations and manage multiple clients, priorities, and stakeholders.
• Ability to influence without authority, align cross-functional teams, and create clear, relevant, inclusive communications.
• Preferred: Experience in healthcare, behavioral health, benefits, employee engagement, SaaS, or another complex product or service; enterprise client support; lifecycle platforms, CRM, marketing automation, analytics, experimentation, or segmentation; scalable enablement materials; and global or culturally diverse audiences.
• Work authorization: Immigration sponsorship is unavailable. Applicants must maintain work authorization throughout employment without employer sponsorship or employer-provided training plans or attestations, including STEM OPT Form I-983.

Compensation and Benefits

Annual base pay by location:

• Zone 1: $101,500 - $119,400 USD. San Francisco Bay Area and New York City Metro.
• Zone 2: $92,000 - $107,460 USD. All other California locations and Seattle, WA.
• Zone 3: $92,000 - $107,460 USD. All other New York and Washington locations; Washington DC; Austin, TX; CT, IL, MA, NH, NJ, OR, RI, VT.
• Zone 4: $81,200 - $95,520 USD. All other Texas locations; AL, AK, AZ, AR, CO, DE, FL, GA, HI, ID, IN, IA, KS, KY, LA, ME, MD, MI, MN, MS, MO, MT, NE, NV, NM, NC, ND, OH, OK, PA, SC, SD, TN, UT, VA, WV, WI, WY.

Compensation depends on qualifications, skills, competencies, and experience and may fall outside the listed ranges. Full-time employees are eligible for Modern Health’s equity program.

Benefits include:

• Medical, dental, vision, disability, and life insurance; a High Deductible Health Plan with HSA option; and an FSA.
• Access to Modern Health coaches and therapists.
• Flexible Time Off and company-wide Collective Pause Days.
• Parental leave, family forming support through Carrot, and family assistance through UrbanSitter.
• Professional development and annual wellness stipends.
• 401(k) and financial planning through Origin.
• A new-hire work-from-home setup stipend and monthly cell phone reimbursement.
• Virtual community events, ERGs, and team-building activities.

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Build engagement strategies that help employees connect with mental health support. Open the full role on SalaryGuide and apply.