Enrollment Systems Administrator
Columbia College Enrollment Systems Administrator
Type: Full-time
Location: Remote
- Perform job duties in accordance with Columbia College’s vision, mission, and values, and contributes to the development of the CRM Operations.
- Configure and maintain CRM applications (Salesforce/TargetX), including fields, workflows, page layouts, automation, user permissions, and data integrations.
- Perform system testing, quality assurance, and troubleshooting for new functionality, integrations, and upgrades.
- Develop and maintain reports, dashboards, and queries to support recruitment, marketing, and enrollment initiatives.
- Execute routine maintenance tasks such as data uploads, de-duplication, user provisioning, and permissions management.
- Collaborate with the Associate Director and CRM Operations team to develop and maintain system documentation, configuration change logs, and process guides that support team knowledge and operational consistency.
- Take individual ownership of CRM documentation, including troubleshooting guides, data integration workbooks, and process materials, ensuring accurate and accessible resources for business continuity.
- Provide front-line CRM user support through tickets, email, and virtual channels (e.g., Teams).
- Identify and escalate complex issues to senior staff or vendor support as appropriate.
- Support user onboarding, system access, and training documentation.
- Deliver training and hands-on guidance to end users, fostering adoption and effective use of CRM and related systems.
- Monitor data integrity across CRM and connected systems (e.g., HubSpot, Colleague, Snowflake, OnBase, etc).
- Assist with routine data audits and coordinate with TS to resolve integration errors or sync failures.
- Follow data governance policies to ensure compliance with institutional and privacy standards.
- Collaborate with Admissions, Marketing, and Enrollment Services staff to identify process enhancements and system efficiencies.
- Participate in project meetings and contribute feedback on functional requirements and testing outcomes.
- Support institutional initiatives by implementing CRM-driven solutions that enhance student engagement and operational efficiency.
- Stay informed about other systems and applications used across the college to help identify when the CRM is the appropriate tool and when another system may better support a specific process or need.
- Build and maintain departmental relationships, providing hands-on support for staff using the CRM to ensure effective day-to-day use.
- Provide practical guidance and recommendations on the most effective tools and approaches for CRM and related systems, balancing usability, compliance, and system capabilities to support day-to-day operations.
- Identify and evaluate solution options, define process flows, and develop business and technical requirements, including integrations.
- Investigate and resolve cross-system issues, collaborating with technical teams and vendors to ensure data integrity and seamless system integration.
- Research and implement practical solutions to system issues, ensuring effective day-to-day operations and user satisfaction.
- Take ownership of assigned projects within CRM Operations, dedicating time to carefully plan and build project plans with detailed tactical steps.
- Track progress, provide regular updates, and address issues to ensure successful completion and clear communication with stakeholders.
- Monitor process and solution effectiveness using analytics, feedback and routine task performance, and coordinate with technical and vendor teams to resolve issues.
- Triage, evaluate, and prioritize user requests and system enhancements, ensuring timely resolution and alignment with operational needs and institutional priorities.
- Understand various system options at Columbia College and help develop solutions that best utilize the systems for efficiency and student experience.
- Continually develop soft and technical skills through personal initiative and various training opportunities. Maintain a working knowledge of industry trends, best practices, and product roadmaps to help identify risks and opportunities that should be considered.
- Fulfill additional responsibilities as assigned.
- Display respect and civility to all constituencies in all communications.
- Attend work timely and on a regular basis during the established hours of operation; work additional hours as business necessitates.
- Demonstrated ability to configure and maintain CRM applications (Salesforce preferred).
- Proficiency with data management, reporting, and workflow automation.
- Strong problem-solving, analytical, and organizational skills.
- Ability to work both independently and collaboratively in a fast-paced, service-oriented environment.
- Excellent written and verbal communication skills.
- Experience providing technical support or training to system users.
- Proficiency with Microsoft Office, especially Excel, Teams, and Outlook.
- Ability to fluently read, write, and understand the English language.
- Proficiency with the following, but not limited to: active listening; speaking; writing; critical thinking; judgment and decision making; monitoring; reading comprehension; time management; coordination; and management of personnel resources.
- Proficiency for using a variety of computer and technology-related software and equipment, including Microsoft Office products and database systems.
- Proficiency in using web-based technologies, including database systems.
- Ability to work independently and in a team environment, with or without direct supervision.
- Excellent communication, interpersonal, customer service, and organizational skills.
- Bachelor’s degree or equivalent combination of education and experience
- One year of professional experience in CRM or database administration, technical support, or related area
- Experience in higher education
- Two or more years of Salesforce or TargetX administration experience
- Experience working in higher education, especially in admission, enrollment or student services
- Familiarity with Ellucian Colleague or other enterprise student information systems