Enterprise Marketing Lead
Posted Updated 5
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Description
- Parallel Systems is seeking a founding Enterprise Marketing Lead to take our enterprise brand to the next level : brand, sales enablement, online presence, communications, and high-touch, VIP events
- The ideal candidate will operate as both strategist and executor, with full ownership of how Parallel shows up in the market
- This role is ideal for someone who has built a marketing capability at a scaling company and wants to own that outcome again
- You will work closely with sales, executive leadership, and external partners to ensure our brand, our story, and our commercial moments all pull in the same direction
- Sharpen Parallel’s commercial narrative and branding consistency for all stages of customer engagement
- Plan and run high-quality VIP events end to end including vendors, logistics, swag and guest experience
- Execute VIP technology demonstrations at our test site on a regular cadence
- Own social content, primarily LinkedIn and Company’s website, and track engagement
- Partner with our external PR firm on press strategy, company announcements, media opportunities, and external communications
- Create or coordinate visual content, photography, and video that brings Parallel’s technology, customers, and people to life
- Build lightweight marketing processes and systems that let a scaling company execute consistently
- In partnership with Talent, support employer brand across the careers page, recruiting collateral, and candidate-facing content
- What Success Looks Like:
- After 30 days: Understand Parallel’s brand, commercial priorities, and technical story, while delivering a centralized sales asset library and identifying priority gaps across the website, sales collateral, and social channels
- After 60 days: Independently manage the communications program, refresh the technology demonstration narrative, and ensure consistent application of Parallel’s brand guidelines
- After 90 days: You own a consistent weekly social content cadence, develop a VIP gifting and swag strategy, execute a successful VIP event, and drive greater awareness and engagement with railroad and shipper prospects
- 3+ years in enterprise marketing
- Experience managing a website and owning an ongoing social media presence
- Experience managing programs that involve external partners, such as a PR firm
- Experience creating customer-facing materials and building that narrative in partnership with a commercial team
- Experience planning and executing VIP-facing events
- Strong writing skills, with a demonstrated ability to personally execute marketing work across multiple channels
- Strong eye for brand consistency across digital, physical, and environmental touchpoints
- Experience in a scaling startup, ideally in hardware, deep tech, industrial technology, transportation, robotics, autonomy, or logistics
- Familiarity with investor-facing communications
- Experience creating or directing photography, video, and other visual content
- Comfort operating with a high degree of autonomy across a broad, still-evolving scope
- Design sensibility and experience contributing to workplace interior or environment design
- Interest or experience in physical product design
