Enterprise Marketing Manager
Description
Requisition Number: 79390
The company built on breakthroughs.
Join us.
Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible.
How do we do this? With our people. They break through limitations and expectations – not once in a career, but every day. They help move our company, and the world, forward.
At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. And so much more.
Come break through with us.
Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry. This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.
Role Purpose
Shape how Corning brings its Enterprise Applications to market, including Core Local Area Network (LAN), Security, Industrial, and Federal. In this role, you will set the marketing strategy and lead campaigns and product launches that drive pipeline and revenue growth. You will work closely with Sales, Market Development, and Product Line Management and travel up to 30% domestically.
Key Responsibilities
- Develop and own integrated marketing plans, including value propositions, positioning, messaging, and buyer personas, aligned to business and revenue goals.
- Lead multi-channel and account-based campaigns that build demand, and partner with Sales and Market Development to convert leads into qualified opportunities.
- Support product launches with Product Line Management and Market Development, creating launch materials and sales enablement content for consistent execution across regions.
- Serve as the marketing subject matter expert, building market intelligence from customer engagement and competitive analysis and representing Corning at trade shows, conferences, and customer meetings.
- Define and track KPIs, use performance analytics to refine campaigns and reallocate investment, and present results to leadership.
Experiences/Education - Required
- Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field
- 7+ years of progressive experience in marketing, product marketing, market development, commercialization, or related business functions
- Experience developing strategic marketing plans and executing integrated campaigns
- Experience translating technical and market insights into marketing strategies within a matrixed organization
- Experience using performance analytics to evaluate and refine marketing campaigns
Experiences/Education - Desired
- MBA or advanced business degree
- Experience in technology, telecommunications, manufacturing, or industrial markets
- Global or regional marketing experience
- Experience marketing technical or engineered products
This position does not support immigration sponsorship.
The range for this position is $99,375.00 - $136,641.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.
A job that shapes a life.
Corning offers you the total package.
Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial aspirations, and career from day one.
- Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win.
- As part of our commitment to your financial well-being, we provide a 100% company-paid pension benefit with fixed contributions that grow throughout your career. Combined with matching contributions to your 401(k) savings plan, Corning’s total contributions to your retirement accounts can reach between 7% and 12% of your pay, depending on your age and years of service.
- Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family.
- Getting paid for our work is important, but feeling appreciated and recognized for those contributions motivates us much more. That’s why Corning offers a recognition program to celebrate successes and reward colleagues who make exceptional contributions.
We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.
Corning is committed to providing equal employment opportunities and considers requests for reasonable accommodations in accordance with applicable laws. Individuals with disabilities or sincerely held religious beliefs may request reasonable accommodations to participate in the application or interview process, perform essential job functions, or access other benefits and privileges of employment. To submit a request for reasonable accommodation related to disability or religion, please contact us at accommodations@corning.com.