Equipment Sales Territory Manager (51997)

At Van Keppel, we're proud to be trusted partners to customers across the Midwest, providing industry-leading equipment, parts, service, and support. As we celebrate 100 years in business, we remain focused on the principles that have driven our success from the beginning: the perseverance and dedication of our employees, industry expertise, operational excellence, and an enduring commitment to customer success.

When you join Van Keppel, you'll become part of a team that values collaboration, integrity, accountability, and respect. Our culture is built on teamwork and mutual support, where people are willing to step up, help one another, and work together to solve challenges.

BENEFITS

• Medical, dental, vision, and prescription coverage
• Health Savings Account (HSA) options
• 401(k) with company match
• Company-paid life and AD&D insurance
• Supplemental insurance options
• Paid time off and company-paid holidays
• Employee referral bonus program
• Vehicle reimbursement program
• Company credit card for business expenses and travel
• Cell phone allowance

Employment will be contingent upon successful completion of a background check and drug screening.

JOB SUMMARY

The Equipment Sales Representative/Territory Manager is responsible for driving revenue growth through the sale, rental, and lease of lift trucks and heavy equipment within an assigned territory. This role develops and maintains strong customer relationships, identifies new business opportunities, and provides equipment solutions that meet customer operational needs. The position serves as a trusted advisor to customers by delivering technical product knowledge, coordinating with internal service and support teams, and ensuring exceptional customer satisfaction throughout the sales process.

The successful candidate is a highly motivated, results-driven professional who manages a large geographic territory, generates new business, retains existing accounts, prepares accurate proposals and sales contracts, and stays informed on industry trends, competitive products, and market opportunities. This role requires strong communication, relationship-building, and consultative selling skills, along with the ability to work independently in a commission-based environment while representing the company at customer sites, trade shows, and industry events

ESSENTIAL DUTIES & RESPONSIBILITIES

Territory & Sales Management

• Develop and execute territory sales plans to achieve equipment sales, rental, and leasing objectives.
• Maintain call schedules and customer contact activities to ensure consistent territory coverage and relationship development.
• Prospect for new business opportunities while maintaining and growing existing customer relationships.
• Identify customer needs and recommend equipment solutions that maximize operational efficiency and profitability.
• Prepare and present sales quotes, proposals, contracts, and financing options.
• Follow up on all leads, inquiries, bids, and contract opportunities to maximize revenue generation.
• Maintain awareness of market conditions, industry trends, competitive products, and emerging opportunities.

Customer Relationship Management

• Establish, develop, and maintain strong relationships with customers throughout the assigned territory.
• Serve as the primary point of contact for customer equipment needs and business development opportunities.
• Resolve customer concerns and coordinate internal resources to ensure timely and effective solutions.
• Provide technical product support and assist customers in evaluating equipment applications and job requirements.
• Ensure equipment deliveries meet customer expectations and all agreed-upon sales conditions.

Business Development & Market Representation

• Attend industry trade shows, customer events, demonstrations, and exhibitions to promote company products and services.
• Collaborate with marketing and sales leadership to support product promotions, featured equipment, and sales campaigns.
• Identify and pursue opportunities for additional parts, service, and rental business within existing accounts.
• Maintain visibility within the marketplace and strengthen the company's reputation through professional representation.

Administrative & Reporting

• Maintain accurate customer records, activity reports, sales forecasts, and CRM information.
• Submit expense reports, travel documentation, and reimbursement requests accurately and on time.
• Maintain accurate expense records, receipts, and reimbursement documentation, and submit reports in a timely manner.
• Work closely with credit and collections personnel regarding customer account status and financing arrangements.
• Participate in company training, professional development programs, and ongoing product education.
• Communicate market feedback, customer concerns, and business opportunities to sales leadership.