EU Ben's Brand Director

Job Title: EU Ben's Brand Director (P2)

Location: Paddington and other EU locations (France & Germany)

You will act as the brand custodian in the European region with responsibility and accountability to lead the total Bens Brand. You will lead the cross-region marketing team including several direct reports to deliver the above areas.

You will be directly responsible for the strategy, growth and business results of Bens Brand across F&N Europe including:

14 Markets across 3 clusters: UK & Ireland, Germany & Austria & CH & France + REM Market Units.

Total Bens portfolio: RTH, Ready Meals, Sauce and Dry Rice.

What are we looking for?

• Extensive experience in marketing, including strategic brand building and brand portfolio management
• Significant experience in senior stakeholder management

• Demonstrated line management experience of no less than 2 years
• Proven leadership skills and managing complexity

What will be your key responsibilities?

• Lead the Bens marketing regional team to develop and deploy the brand growth strategy and marketing activity – in line with Global guidelines and framework - that is designed to achieve specific brand objectives, including NSV, GMAC and penetration targets.
• Develop and execute European holistic brand strategy (portfolio, comms, innovation) based on LOG, Flywheel analyses and Global Brand Strategy
• Drive a compelling and engaging BRAND vision and strategy in collaboration with global brand team by using global growth strategy and translating into regional strategy
• Lead creation of Bens innovation pipeline within existing category and support the Portfolio manager in the creation of innovation beyond the category
• P&L ownership for European region for Bens Brand working in collaboration with all four GMs
• Partner with global team to create brand content including effective EBA and BPI initiatives and other key brand activations that continuously drive penetration and enhance the brand DMS
• Review segment, consumer and brand performance data to support creation, shaping & revision of brand strategy & annual plans
• Drives relevant consumer insights in close collaboration with CMI and SDL team; leverages existing shopper, customer and category insights.
• Foster a high performing team and work closely with cross-functional business partners

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.