European Sales Training and Sales Excellence Specialist

Department: European Sales Training
Reports to: Manager Sales Training Europe
Scope: European markets, supporting BYD and DENZA sales training programs
Location: Spain, with frequent travel across European markets and HQ Budapest, Hoofddorp, China.

About the role

The European Sales Training and Sales Excellence Specialist supports the delivery of the European sales training plan. Working directly with the Manager Sales Training Europe, the specialist turns agreed priorities into practical training programs and supports their implementation across markets.

The role combines hands-on training delivery, content development and close collaboration with national training teams. Its purpose is to strengthen product knowledge, sales skills and training consistency across the European retail network.

This position provides direct operational support to the Manager Sales Training Europe, particularly during product launches, European training events and the implementation of common training and certification programs. The position belongs to the European Sales Training team and is employed locally in Spain.

Key Objectives and Responsibilities

European training execution

· Support the preparation and execution of the European sales training plan, following agreed priorities, timelines and standards.

· Deliver product, technology and sales skills training to national trainers, internal teams and retail audiences.

· Prepare and deliver Train the Trainer programs, helping national teams deliver approved content effectively in their own markets.

· Support markets with limited training capacity through targeted sessions, practical guidance and on-site assistance.

· Follow up on agreed training actions and highlight delivery gaps or support needs to the Manager Sales Training Europe.

Market collaboration and alignment

· Maintain regular working contact with national training teams to understand their progress, challenges and support needs.

· Help markets apply common European training standards while adapting delivery to local languages and retail needs.

· Facilitate the exchange of training materials, practical methods and effective dealership examples between countries.

· Support cross-market training activities and encourage the reuse of approved content and resources.

· Bring recurring market needs to the European team and help translate them into practical training actions.

Training content and sales excellence

· Develop and adapt training materials using approved product information and European training guidelines.

· Cover brand knowledge, electrification, core technologies, product positioning, competitor comparisons and sales skills.

· Develop practical exercises for customer conversations, product demonstrations, test drives and vehicle delivery.

· Support training for BYD and DENZA launches, ensuring materials are accurate, relevant and ready for local deployment.

· Use participant feedback and relevant customer satisfaction findings to identify learning needs and improve training content.

Certification and digital learning

· Support the implementation of European onboarding and sales certification programs across markets.

· Prepare learning content, assessments and trainer guidance in line with approved certification standards.

· Work with national teams and LMS colleagues to support course deployment and completion tracking.

· Identify recurring implementation issues and follow up with the relevant teams.

· Help markets combine digital learning with classroom training and practical assessment.

European training events and field support

· Support the preparation and delivery of European training events, launch training and market workshops.

· Prepare session plans, trainer briefings, participant materials and practical training activities.

· Work with training coordination colleagues on the operational requirements for sessions, vehicles and learning resources.

· Travel with, or on behalf of, the Manager Sales Training Europe to deliver agreed programs and support markets.

· Collect feedback after events and recommend improvements for future sessions.

Reporting and continuous improvement

· Maintain clear records of training delivered, markets supported and program progress.

· Contribute to weekly activity updates, bi-weekly execution reviews and quarterly training summaries.

· Track agreed actions and provide concise updates on completion, delays and support requirements.

· Recommend improvements that increase training reach, consistency and the effective use of European resources.

Key Results

· European training programs delivered according to agreed timelines and standards.

· National trainers prepared to deliver product launches and sales training locally.

· Consistent implementation of onboarding and certification programs across markets.

· Greater reuse of approved content and stronger collaboration between national training teams.

· Timely support for markets with identified training gaps.

· Accurate reporting of delivery, participation, completion and follow-up actions.

Specific objectives and targets will be agreed with the Manager Sales Training Europe.

You have

· Proven experience in automotive sales training, product training or retail capability development.

· Experience delivering classroom, virtual and practical training to professional audiences.

· Experience working with trainers or sales teams across different countries and cultures.

· Strong knowledge of automotive retail, electric and plug-in hybrid technologies, and customer-facing sales processes.

· Ability to explain technical information clearly and translate it into useful sales conversations.

· Experience developing training materials, assessments and digital learning content.

· Familiarity with learning management systems and training completion reporting.

· Strong organization and follow-through, with the ability to prepare and deliver several training activities in parallel.

· Fluent English; additional European languages are an advantage.

· Willingness to travel frequently across Europe.

· A relevant degree or equivalent professional experience.

Working approach

The specialist works closely with the Manager Sales Training Europe and national training counterparts. The role requires practical delivery skills, reliable follow-up and the ability to build effective working relationships across markets.

European priorities and program standards are set by the Manager Sales Training Europe. The specialist supports their execution, provides field feedback and helps national teams deliver them consistently.