Event Manager
Key Responsibilities:
1. Event Planning & Execution
Develop and execute annual and ad-hoc event strategies that support business and marketing objectives.
Plan, manage, and oversee nationwide events and on-ground activations, including campaign launches, roadshows, new store openings, brand activations, and customer engagement initiatives.
Manage the full event lifecycle from concept development and planning through execution and post-event evaluation.
Ensure event branding, POSM, and promotional materials are properly planned and executed.
Ensure all events are delivered on time, within budget, and in accordance with brand standards.
2. Vendor & Stakeholder Management
Coordinate with internal departments, external agencies, suppliers, and event vendors to ensure smooth event execution.
Source, negotiate, and manage vendors to achieve high-quality deliverables while optimizing costs.
Oversee event logistics, venue arrangements, permits, manpower, equipment, and production requirements.
3. Budget & Performance Management
Prepare and manage event budgets, ensuring effective allocation and cost control.
Monitor event expenditure and vendor performance while maintaining budget compliance.
Evaluate event performance, analyze attendance, customer engagement, ROI, and other success metrics.
Prepare post-event reports and recommend improvements for future events.
4. Team Collaboration & Continuous Improvement
Work closely with cross-functional teams to ensure seamless coordination before, during, and after events.
Stay updated on industry trends, emerging event technologies, and best practices to continuously enhance event experiences.
Identify opportunities to improve event efficiency, customer engagement, and brand visibility.
Requirements:
Bachelor's Degree in Marketing, Business Administration, Mass Communication, Event Management, or a related field.
Minimum 5 years of relevant experience in event management, preferably within the Retail, FMCG, or QSR industries.
Proven experience managing large-scale outdoor and indoor events, brand activations, roadshows, exhibitions, and store opening events.
Strong project management and organizational skills with the ability to manage multiple events simultaneously.
Solid vendor management and negotiation skills.
Experience managing event budgets and evaluating event ROI.
Strong interpersonal and communication skills with the ability to collaborate across multiple stakeholders.
Proficient in Microsoft Office (Excel, PowerPoint, Word) and Google Workspace (Sheets, Slides and Docs).
Fluent in English and Bahasa Malaysia; proficiency in Mandarin (read & write) is an added advantage for smoother communication with stakeholders.
Willing to travel extensively and work flexible hours, including weekends and public holidays, when required for events.