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Events, Activations & Partnerships Manager

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Job Summary:

The Events, Activations & Partnerships Manager is responsible for developing and delivering events, activations, and experiences across company destinations, while building strategic partnerships that enhance resident engagement and community life. The role leads end-to-end planning and execution, manages key stakeholders and partners, and ensures high-quality, consistent experiences aligned with the company’s brand and destination objectives.

Job Responsibilities and Duties:

Events Management

· Lead the end-to-end planning and execution of events, from concept development and budgeting through production, on-ground delivery, and post-event evaluation, ensuring strong performance and ROI.

· Develop and manage an annual events calendar covering corporate events, community events, retreats, property launches, celebrations, and destination-led events

· Oversee event production, venues, suppliers, staffing, logistics, guest management, timelines, and on-site operations.

· Ensure consistent execution and premium customer experiences across the company destinations.

· Develop creative event concepts that align with target audiences, destination positioning, and business objectives.

· Manage multiple events simultaneously while ensuring quality, timelines, and budgets are maintained.


Activations & Experiences

· Develop and manage sports, wellness, lifestyle, and entertainment activations across company destinations.

· Create engaging programs including camps, recreational activities, fitness experiences, retreats, seasonal activations, and entertainment.

· Curate lifestyle and entertainment experiences including cinema nights, comedy shows, yoga, CrossFit, retreats, and seasonal activations.

· Partner with sports academies, wellness experts, and local providers to deliver high-quality programming and engaging customer experiences.

· Ensure activations are executed consistently across all company destinations, in line with brand and operational standards.


Partnerships & Stakeholder Management

· Identify and develop strategic partnerships that enhance events, activations, and the overall resident experience.

· Build strong relationships with brands, sports academies, wellness providers, entertainment partners, community organizations, and local stakeholders.

· Negotiate partnership agreements and collaborations in coordination with Legal, Finance, and Procurement.

· Manage partner relationships and ensure agreed deliverables, quality standards, and brand requirements are met.

· Build long-term partnerships that enhance experiences, strengthen community engagement, and support destination positioning.



Requirements

  • Bachelor’s degree in Business Administration, Marketing, Hospitality, Communications, or a related field.
  • 10–15 years of experience in events, activations, partnerships, hospitality, lifestyle, or community engagement, with proven experience managing large-scale events and strategic partnerships.
  • Event Management or Project Management certification is a plus.
  • Strong event planning, budgeting, negotiation, partnership development, stakeholder management, and communication skills.
  • Fluency in English, both written and spoken.
  • Proficient in Microsoft Office Suite.


See also

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