Events & Field Marketing Manager

We're building Percy, the AI agent that runs financial crime investigations end to end.

Compliance teams at banks and fintechs are drowning in financial crimes investigations. Transaction volumes are surging, regulators keep raising the bar, and the work still runs on manual review queues that take hours and are stitched together from legacy vendors. We believe AI will make most of these decisions within a few years, so we built Percy to handle them. Percy learns each team's procedures and makes the same calls their analysts would: clearing false positives, escalating real risk, writing the case narrative, and documenting every decision for audit. It cuts review workloads by 70%+ and routinely catches fraud that human reviewers miss.

Percy is only possible because of the identity platform we've spent four years building underneath it. Because we own the entire identity flow, Percy resolves ambiguity at the source, running its own checks across our verification tools before a case ever reaches a human.

We're backed by QED, Index, Box Group, and Lerer Hippeau, and trusted by companies like Bilt, Nuvei, and MoonPay. We 5x'd revenue last year and plan to do it again in 2026. The team is small, senior, and ships fast.

THE ROLE

Footprint's field program is already working. Over the past six months we've sponsored ACAMS chapters, run private roundtables with financial crime leaders from tier-one banks, taken prospects to ballgames, and put our team on panels in six countries. Deals have come out of it.

It runs on the calendars of the people who sell. An SDR picks a regional conference, an AE books a dinner around a live deal, a founder says yes to a panel. Every one of those calls is made well and made alone, which means the program's shape comes from whoever had capacity that week.

What's missing is the organizational framework - the thing that decides, before anyone commits, whether an event is worth Footprint showing up to and what showing up should look like.

That's this role. You'd take a program that works by effort and make it work by design.

You inherit a real calendar with real money already committed, a sales team that will show up when you ask them to, and a market where our buyers gather in rooms small enough to matter. What you'd build on top of it is the operating system: what we run, how we decide, who goes, what happens in the two weeks after, and how we know any of it worked.

You'll report directly to the VP of Marketing - Elisabeth Edokwe.

WHAT YOU'LL OWN

• The standard for what we show up to - Today the calendar is assembled from good individual judgment across a dozen people. You'd build the criteria that make those calls consistent and portable: what a room has to contain, what a sponsorship has to include, what we walk away from. The first real test is next year's calendar, which you'd own

• The full program and associated budget - Conferences and sponsorships, private roundtables and executive dinners, ballgames and small-format hosted events, plus a webinar program we've barely started. You'd decide the mix and run it, from venue and vendor through to what gets said on stage

• Programs that run without you in the room - At the volume we're heading toward, you can't personally staff everything, and you shouldn't. You'd build the kits, run-of-show templates, and follow-up mechanics that let an SDR or an AE run a dinner or work a booth to the same standard whether or not you're there

• Measurement, from scratch - Backing into event ROI is genuinely hard and we don't have a good answer yet. You'd define what success means for a brand event, a lead-gen event, and a pipeline-nurture event separately, then build the follow-up discipline that turns those definitions into numbers someone can act on

• The relationship with sales - This is where field programs usually break. You'd sit close enough to the AEs and SDRs to know which accounts matter this quarter, and build the joint account selection that puts an event inside the deal cycle

MUST-HAVE

• You've been one of few field marketers somewhere, and have helped take a field program from 0 → 1

• You've owned a real budget and made a decision under a ceiling - you can name something you cut and why that one

• You've built something a colleague executed without you: a kit, a template, a run-of-show that someone else picked up and ran

• You've run multiple programs at once at different stages, and you can describe what broke on site and how you caught it

• You've worked directly with sellers on account selection, and you can describe your current company's marketing-to-sales handoff including where it leaks

• You can point to your own numbers - what you spent, what it produced, and the definition you used to make that claim

• You get up to speed on an unfamiliar market fast, and can show what you learned about one that changed a decision you made

NICE-TO-HAVE

• Experience executing events in high finance, fintech, or a regulated industry

• You've worked with an events production agency. The largest builds are worth outsourcing and we haven't picked a partner yet, so you'd be choosing one

SUCCESS LOOKS LIKE

90 Days - The events already committed have been reworked to convert better than they would have, and you can point at what you changed. There's a quarterly plan for what's next, built on what the current program has taught us. Event decisions get routed to you.

1 Year - Footprint runs a heavy field calendar with a formula behind it: a documented standard for what we show up to, kits that let anyone on the GTM team run our small-format events, and real numbers on what the program produces. When someone asks whether we should sponsor something, there's an answer that doesn't depend on who's asked.

Why Join Footprint

• Massive impact, fast: You'll work on projects that shape company direction, not analysis that gets shelved.

• Own meaningful work: From day one, you'll have direct ownership over strategic initiatives that drive the business forward.

• Real growth opportunity: Promotion timelines depend on performance: the harder you work, the quicker you'll get promoted.

• Winning team and culture: We're a fast-moving, no-BS team that likes to win (and have fun doing it).

Benefits

• 💰 Generous compensation and equity packages

• 🍽 Free lunch and dinner (after 7pm)

• 💪 Monthly wellness stipend

• 🏖 Unlimited PTO

• 🏥 Fully covered health, dental, and vision insurance

• 🚀 The chance to help shape the future of internet identity and financial crime prevention