Events Marketing Specialist

About the role

ETS Global Mobility Solutions, including TOEFL and GRE, meets students, institutions and channel partners at more than 100events a year, in person and online. As Events Marketing Specialist, you will manage the full events portfolio across Tier 1, Tier 2and Tier 3 events, plus the online program. Marketing, Sales and Channel teams set the event strategy; you will turn thatstrategy into well-run, on-brand experiences and show what each event delivers.
This is a hands-on execution role. You will work closely with the Associate Director, channel activation teams andoutside vendors.

Events portfolio
TIER SCOPE

Tier 1: Flagship conferences with full booth presence, speaking sessions and on-site activations

Tier 2: Regional and channel partner events with a scaled brand presence

Tier 3: Local and smaller-format events supported with kits, materials and remote coordination

Online: Recurring webinars and virtual events for students and institutions

What you’ll do
01: Execute stakeholder event plans

• Take event lists from stakeholders and confirm scope, dates and needs for each

• Secure booth space, complete registrations and coordinate contracts and payments

• Order and ship signage, collateral and booth materials through vendors

• Manage timelines, budgets, booth builds and travel across Tier 1-3 events

• Produce online events end to end: platforms, registration and rehearsals

• Maintain the master events calendar and keep stakeholders informed of status

02: Deliver on-brand creative

• Brief the creative team on and track booth graphics, signage, collateral, giveaways and webinar promo assets

• Apply approved messaging, visual identity and verified claims at every touchpoint

• Build and maintain reusable event kits for Tier 2 and Tier 3 events

03: Coordinate speakers and run of show

• Prepare presenters, agendas and briefing materials

• Organize day-of execution and on-the-ground activation, in person and online

04: Drive registration and prove ROI

• Work with channel activation teams to promote events and drive registration

• Track attendance, leads and engagement; report results after every event

• Collect post-event feedback from stakeholders on whether the presence and investment supported theirpriorities and goals

• Recommend where to invest more, scale back, or move online

What you bring

• 3-5 years in event marketing or event management, ideally in education, B2B or a global brand

• Proven experience running large conference presences and virtual events

• Strong project management skills: managing multiple events, deadlines, budgets and vendors at once

• A good eye for brand consistency and clear, concise writing

• Comfort with event, webinar and registration platforms; working knowledge of marketing analytics

• Must be fluent in English, written and spoken; additional European languages a plus

• Willingness to travel internationally if required

Nice to have

• Experience in international education or with university and student audiences

• Experience working with in-house creative teams and agencies

• A portfolio of events you have worked on previously

How success is measured

• Clear proof of ROI for every event: registrations, attendance, leads and engagement tied back to cost

• Data that supports where to invest more, scale back, or move online

• Events delivered on time, on budget and on brand

• Interview with the HR Team

• interview with the hiring Manager including a short business case

• Check references