Exec II, Marketing & Planning

Duties & Responsibilities

Strategy & Planning

• Develop and implement channel marketing strategies to support partner sales.
• Identify and segment target markets for different distribution channels.
• Align channel marketing plans and set performance goals with key metrics for each channel.
• Formulate the incentive program & structure.

Recruitment Strategy

• Formulate the recruitment strategy to build the new channel partner (Dealers, distributors, resellers, etc.) Defining recruitment criteria, industry expertise, target market segment, geographical presence, sales & technical capability, financial capability
• Update dealer geographical coverage mapping

Onboarding & Enablement

• Supporting new partner with onboarding process i.e onboarding handbook and marketing collateral
• Coordinate partner sales & technical training

Partner Relationship Management

• Work closely with channel partners (dealers, distributors, resellers) to develop co-marketing programs.
• Coordinating dealer-lead event support like machine showcase, resources planning, promotional materials.
• Event management like organising partner event (Dealer Sales Kick Off & Reseller Event)
• Partner portal content management

Sells In & Sell Out Program

• Analyse sells in sell out performance matrix.
• Analyse and formulate the channel-specific marketing campaigns, promotions, eg volume based or early purchase based