Executive Assistant & Marketing Coordinator

XSE Group
Executive Assistant & Marketing Coordinator
Onsite – Middletown, CT, 8 am – 5 pm EST

About XSE Group

XSE Group is a national provider of business technology solutions, specializing in print, imaging, and workplace technology. Through a uniquely integrated platform, we combine global sourcing expertise, strong purchasing power, and a nationwide distribution network to deliver reliable, cost-effective solutions to our clients.

We’ve been in business for over 40 years, and many of our customer relationships span decades. That longevity reflects a simple focus: deliver consistent service, earn trust, and execute well.

At the same time, we are actively evolving. As technology and customer expectations change, we are investing in new capabilities across digital marketing, eCommerce, automation, and service delivery. We are not standing still—we are building for what comes next.

Growth. Technology. Customer.

These priorities guide how we operate and where we’re going. Our roadmap includes expanding our product and service offerings, deepening customer relationships, and continuously improving how we execute as an organization.

As we continue to evolve, we are investing in marketing, eCommerce, and operational capabilities to better serve our customers and support future growth. We are building a more dynamic, execution-focused organization—and we’re looking for people who take ownership and operate with urgency.

About the Role

The Executive Assistant & Marketing Coordinator serves as a force multiplier for executive leadership while owning day-to-day execution of marketing initiatives. This role is responsible for managing priorities, driving follow-through, and ensuring both executive workflows and marketing programs run smoothly and on schedule. This is a high-trust, high-autonomy position. The ideal candidate is proactive, highly organized, and comfortable managing competing priorities while operating with limited direction.

Key responsibilities include:

Executive Support

• Own executive calendar, including prioritization, scheduling, and conflict resolution
• Act as a gatekeeper for incoming requests, ensuring effective use of executive time
• Prepare meeting agendas, materials, and pre-reads; capture notes and drive follow-ups
• Track key initiatives, commitments, and action items to ensure execution and accountability
• Coordinate travel, events, and internal logistics as needed
• Serve as a central point of coordination across internal teams on behalf of leadership

Marketing Coordination

• Own execution of the marketing calendar, including email campaigns, events, and content updates
• Build and deploy email campaigns (HubSpot or similar), including drafting and QA
• Coordinate trade shows, customer events, and marketing initiatives end-to-end
• Manage website updates, landing pages, and product/content updates
• Oversee social media scheduling and basic content publishing
• Identify gaps or opportunities in marketing execution and proactively recommend improvements

Cross-Functional Coordination

• Track progress of key projects and ensure deadlines are met across teams
• Follow up with stakeholders to maintain momentum and accountability
• Maintain organization of shared materials, systems, and workflows
• Improve internal processes and documentation to increase efficiency and consistency

90-day success expectations include:

First 30 Days

• Develop working knowledge of systems (HubSpot, website CMS, internal tools)
• Begin managing executive calendar and scheduling with guidance
• Support execution of ongoing marketing campaigns and initiatives
• Build relationships with key internal stakeholders

By Day 60

• Independently manage calendar and scheduling priorities with minimal oversight
• Execute email campaigns and marketing initiatives end-to-end
• Successfully coordinate at least one event or campaign
• Demonstrate strong follow-through on executive and cross-functional commitments

By Day 90

• Fully own day-to-day executive support, including prioritization and follow-up tracking
• Independently run marketing coordination workflows and execution calendar
• Proactively identify and implement improvements to workflows or processes
• Operate as a reliable point of coordination across leadership and teams