Executive Assistant (Regional E-Commerce & Brand Growth)

Company Overview

Omninest Pte Ltd is a Singapore-based regional brand accelerator and distribution group specializing in expanding global and Chinese brands across Asia Pacific through distribution, marketplace management, retail expansion, live commerce, and digital marketing.

Job Summary

Support the CEO in driving regional online growth by managing key e-commerce marketplaces and coordinating cross-border brand expansion across APAC.

Responsibilities

• Develop and execute marketplace strategies for Shopee, Lazada, TikTok Shop, Amazon, and Shopify to drive regional online sales growth
• Plan and manage product launches to maximize market penetration and brand visibility across APAC
• Lead brand expansion initiatives by coordinating with distributors and suppliers to increase market share
• Manage APAC distributor relationships to ensure alignment with regional growth objectives
• Design and implement campaign plans to boost sales and customer engagement
• Coordinate live commerce events to enhance brand presence and drive real-time sales
• Analyze beauty industry trends to inform product and marketing strategies
• Create and maintain sales dashboards to monitor performance and inform decision-making
• Collaborate with China-based suppliers to ensure timely product availability and quality standards
• Develop and execute regional go-to-market (GTM) strategies tailored to diverse APAC markets
• Formulate pricing strategies to optimize competitiveness and profitability
• Optimize AI-driven workflows to improve operational efficiency and sales outcomes

Required competencies and certifications

• Minimum 5 years of experience in e-commerce, marketplace management, FMCG, beauty, or consumer electronics sectors

Preferred competencies and qualifications

• Experience working with Chinese brands to support regional expansion
• Knowledge of APAC distribution networks and market dynamics
• Proficiency in Mandarin to facilitate supplier and distributor communications
• Experience in cross-border e-commerce operations

Other Information

Benefits Package

• AWS (13th Month)
• Performance Bonus (1–4 months)
• Overseas Business Travel Opportunities
• China & APAC Exposure
• Executive Mentorship by Group CEO
• Career Progression into Director/Head roles
• Regional Leadership Opportunities
• Flexible Work Arrangement (where operationally feasible)
• Medical & Dental Benefits
• Mobile Phone & Transport Claims
• Annual Learning & Development Budget

---