Executive – B2B Digital Marketing

Role Overview

We are looking for a highly motivated Executive – B2B Digital Marketing with 1–2 years of experience to support our brand-building, lead generation, and digital marketing initiatives.

The ideal candidate should have hands-on experience in LinkedIn marketing, social media campaigns, email marketing, content writing, and digital campaign execution.

Key Responsibilities

• Manage and execute social media campaigns across LinkedIn and Instagram

• Create and schedule engaging content for social media platforms

• Run email marketing campaigns for lead generation and customer engagement

• Support LinkedIn content marketing initiatives for leadership and company branding

• Write blogs, website content, case studies, newsletters, and social media posts

• Coordinate with sales and business teams to create marketing campaigns for talent marketplace and staffing services

• Track campaign performance and prepare basic reports on leads, engagement, and conversions

• Assist in SEO initiatives including keyword research, blog optimization, and website content updates

• Support webinar, event, and employer branding campaigns

• Maintain marketing calendars and ensure timely execution of campaigns

• Research competitors, industry trends, and customer segments

Requirements

• Graduate / BBA / MBA with 1–2 years of experience in digital marketing

• Experience in B2B marketing, preferably in Service based industries

• Good understanding of LinkedIn, Instagram, email marketing, and content marketing

• Strong written communication and content writing skills

• Basic understanding of SEO, Google Analytics, and social media analytics

• Familiarity with tools such as Canva, Mailchimp, LinkedIn Campaign Manager, HubSpot, or similar platforms is preferred

• Creative mindset with strong attention to detail

• Ability to manage multiple campaigns and deadlines

Preferred Skills

• Experience in running LinkedIn ads and lead generation campaigns

• Basic knowledge of SEO and website content optimization

• Experience in writing blogs and thought leadership content

• Exposure to B2B marketing for technology, staffing, or HR-related businesses

Education

Graduate / BBA / MBA

Why Join Ellow

• Opportunity to work closely with leadership team

• Exposure to fast-growing talent marketplace and technology services business

• Opportunity to build expertise in B2B digital marketing and employer branding

• Dynamic and entrepreneurial work environment