Executive – Brand Activation
Executive – Brand Activation
The Executive – Brand Activation will play a key role in enhancing brand visibility, strengthening customer engagement, and supporting the successful execution of marketing initiatives. This role involves planning, coordinating, and implementing brand activation campaigns, promotional events, sponsorship activities, and on-ground marketing programmes that align with the organisation's strategic objectives. The ideal candidate should possess strong organisational and communication skills, a creative mindset, and the ability to manage multiple projects while ensuring consistent brand representation across all activation activities.
Responsibilities
Plan and execute brand activation campaigns, promotional events, and marketing activities.
Coordinate with internal teams, vendors, and external partners to ensure successful campaign implementation.
Assist in developing innovative activation concepts to strengthen brand awareness and customer engagement.
Monitor campaign performance and prepare post-activation reports and evaluations.
Manage event logistics, promotional materials, and branding requirements.
Ensure all brand activation activities align with company brand guidelines and objectives.
Support marketing initiatives, sponsorships, exhibitions, and other promotional programmes.
Maintain strong relationships with stakeholders, suppliers, and event partners.
Candidate Profile
Bachelor's Degree or Diploma in Marketing, Business Management, or a related field.
Minimum of 1–2 years' experience in marketing, brand activation, event management, or a similar role.
Strong communication, coordination, and organisational skills.
Ability to manage multiple projects and work under tight deadlines.
Creative thinking with strong attention to detail.
Proficiency in Microsoft Office applications.
Willingness to travel and work flexible hours when required for events and activations.
Hayleys is an equal opportunity employer.
Pay and benefits for the above position will be competitive, with rewards based on performance.