Executive - Brand Marketing - SM

Executive - Brand Marketing - SM Company: Iassess Consultants Job Location: Jaipur, Rajasthan, India Employment Type: Full-time Experience Required: 1 - 4 years Job highlights 4 years of relevant experience in brand marketing,retail marketing,BTL activities,or marketing communications Candidates with experience in retail branding,influencer marketing,events,and field marketing will be preferred Required Skills Competencies Experience: 1-4 Years Experience in BTL activities,retail branding,and on-ground promotions. Senior Executive - Brand Marketing Company: Genus Innovation Limited Department: Marcom - Branding Job Title: Senior Executive - Brand Marketing Location: Jaipur, Rajasthan Work Mode: Work From Office Experience: 1-4 Years Qualification: MBA in Marketing or a related field About the Role Genus Innovation Limited is looking for a dynamic and result-oriented Senior Executive - Brand Marketing to drive brand visibility, retail branding, influencer marketing, and Below-the-Line (BTL) marketing initiatives. The ideal candidate will be responsible for planning and executing end-to-end branding campaigns, managing events and exhibitions, coordinating with vendors, and generating qualified leads through impactful marketing activities. Key Responsibilities Brand Marketing Visibility: Plan and execute branding initiatives across retail outlets, plants, offices, and marketing campaigns to strengthen brand presence. Retail Branding Audits: Conduct regular retail branding audits, monitor brand visibility, and prepare monthly performance reports. Influencer Marketing: Identify, onboard, and manage influencers for brand awareness and product promotion campaigns. BTL Marketing Lead Generation: Plan and execute BTL activations, promotional activities, and on-ground campaigns to generate qualified leads. Events Exhibitions: Coordinate branding activities for corporate events, exhibitions, trade shows, and promotional events. Campaign Management: Support the planning, execution, and evaluation of integrated marketing campaigns. Vendor Budget Management: Coordinate with agencies and vendors, track marketing expenses, and ensure adherence to approved budgets. MIS Reporting: Prepare periodic MIS reports, campaign performance reports, and marketing effectiveness analyses. Cross-functional Coordination: Work closely with internal teams, sales teams, agencies, and external partners to ensure timely execution of marketing initiatives. Key Performance Indicators (KPIs) Brand visibility and brand recall Influencer campaign reach and engagement Retail branding compliance and execution quality BTL campaign performance and qualified lead generation Event and exhibition return on investment (ROI) Marketing campaign effectiveness Budget utilization and reporting accuracy Required Skills Competencies Strong understanding of brand marketing and marketing operations Experience in BTL activities, retail branding, and on-ground promotions Knowledge of influencer identification, outreach, and campaign management Vendor coordination and budget management skills Strong MIS, reporting, and analytical abilities Excellent communication, presentation, and coordination skills Ability to manage multiple projects and meet deadlines Eligibility Criteria 1-4 years of relevant experience in brand marketing, retail marketing, BTL activities, or marketing communications. MBA in Marketing or a related discipline. Candidates with experience in retail branding, influencer marketing, events, and field marketing will be preferred. Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying. .