Executive Director

Position Summary

The Executive Director serves as the leader of the community and is ultimately responsible for resident satisfaction, team member engagement, financial performance, regulatory compliance, and operational excellence. This role provides leadership, direction, and accountability to all department leaders while fostering a culture that reflects our mission, purpose, and core values.

The Executive Director ensures the community operates safely, efficiently, and profitably while creating an environment where residents thrive, families feel confident, and team members are supported and developed.

The Executive Director is expected to lead by example, drive accountability, solve problems proactively, and build a strong leadership team capable of achieving outstanding results.

Reports To

Chief Operating Officer

Supervises

• Director of Nursing

• Business Office Manager

• Marketing Director

• Dietary Manager

• Maintenance Director

• Life Enrichment Director

• Additional community team members as assigned

Essential Responsibilities

Community Leadership

• Lead all aspects of community operations.

• Establish clear expectations and accountability for department leaders.

• Conduct regular leadership meetings, one-on-one meetings, and performance discussions.

• Foster a culture of ownership, teamwork, communication, and continuous improvement.

• Ensure all leaders understand and support company mission, purpose, and values.

• Develop future leaders and succession plans within the community.

Resident & Family Experience

• Ensure residents receive exceptional care, service, and hospitality.

• Address resident and family concerns promptly and professionally.

• Attend Resident Council meetings and ensure follow-up on identified concerns.

• Promote resident dignity, independence, and quality of life.

• Monitor resident satisfaction and implement improvement plans when needed.

Financial Management

• Operate the community within approved budget guidelines.

• Monitor census, revenue, labor, and operating expenses.

• Partner with department leaders to identify opportunities for improvement.

• Ensure accurate billing, collections, purchasing, and expense management.

• Drive occupancy and retention initiatives alongside the Marketing Director.

Regulatory Compliance & Risk Management

• Maintain compliance with all federal, state, and local regulations.

• Ensure survey readiness at all times.

• Investigate incidents, complaints, and concerns appropriately.

• Partner with clinical leadership to ensure quality care outcomes.

• Maintain a safe environment for residents, visitors, and team members.

Team Development & Culture

• Recruit, retain, and develop high-performing team members.

• Ensure leaders complete coaching, recognition, and accountability conversations.

• Promote employee engagement and recognition programs.

• Address performance concerns promptly and consistently.

• Maintain a positive and professional work environment.

Sales & Census Growth

• Partner with the Marketing Director to achieve occupancy goals.

• Participate in tours, move-in planning, and community outreach activities.

• Review lead management processes and conversion metrics.

• Support community reputation management and referral relationships.

Operational Excellence

• Conduct daily community walkthroughs.

• Review community dashboards and key performance indicators.

• Ensure timely completion of work orders, audits, and required documentation.

• Monitor department performance and implement corrective action when necessary.

• Identify operational improvements that enhance resident experience and efficiency.

Leadership Expectations

The Executive Director is expected to:

• Lead with integrity and professionalism.

• Find solutions before escalating problems.

• Hold themselves and others accountable.

• Communicate proactively and transparently.

• Build trust with residents, families, and team members.

• Maintain a visible presence throughout the community.

• Support all departments as needed.

• Model the behaviors expected of all team members.