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Asian Paints

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EXECUTIVE II - BUSINESS DEVELOPMENT

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Description

External Job Description

Business objectives

• Identify, index and review market potential of Project sites at segment level (Geography and Key Accounts)

• Conduct site inspection based on leads and make proposals including sampling to convert sites

• Negotiate, finalize and execute the site order as per agreed proposals

• Monitor the project site on regular intervals and ensure that essential services are provided with warranty

• Focus on specific key accounts, segments, geographies and products to gain market share

Influencers Development and Retention

• Encourage influencers’ participation in loyalty benefit programs to add new and upgrade and retain existing applicators

• Create product awareness through relevant trainings and track lead conversion ratio

Reports and Processes

• Prepare and circular relevant reports like index sheet as per defined timelines

• Follow applicable processes and documentation while performing various site level and specific transactions

• Reconcile the dealer account at regular intervals and ensure smooth settlement of payments including outstanding dues

Integration

• Integrate with Retail, Services, Commercial and Marketing function for lead sharing, site-specific support or any other operational issues

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