Executive -Media Buyer (Ecomm)
Summary
Leads paid-media campaigns for an e-commerce company, planning and optimizing ad spend across Google Ads, Meta, and programmatic channels to hit ROAS and CPA targets.
Campaign Strategy & Planning- Develop comprehensive media strategies tailored to e-commerce objectives.- Allocate and forecast media budgets to maximize returns.- Optimize media mix across channels (e.g., search, social, display) to ensure efficiency and impact.Campaign Execution & Management- Lead ad campaign launches, ensuring smooth execution across platforms.- Oversee ad account management, ensuring compliance and best practices.- Conduct creative testing and iteration to improve ad performance continuously.Optimization & Performance Analysis- Optimize campaigns in real-time to meet performance benchmarks (CPC, ROAS, CPA).- Leverage audience segmentation and retargeting strategies to drive conversions.Data Reporting & Insights- Prepare detailed performance reports and analytics for internal and external stakeholders.- Use data-driven insights to inform and refine media strategies.
Requirements
- Proven experience in media buying, specifically within the e-commerce sector.
- Strong understanding of various digital platforms, including Google Ads, Meta, and programmatic channels.
- Expertise in budget allocation, campaign optimization, and performance analysis.
- Ability to work with cross-functional teams and adapt to a fast-paced environment.
- Business Model: Drop shipping (Ecommerce) Industry: Ecommerce
Benefits
- Flexible working hours
- Variable/Incentive Component in addition to Fixed Package
- 5 - Days working culture
- Health Insurance Benefits
- Tenure Recognition and Awards
- Leave Benefits as per Milestones
- Performance Linked Growth Opportunities
- Out of Term Appraisals