Executive/ Senior Executive, Marketing Communications (2 years contract)

As a member of the Marketing Communications team, you will support the planning and execution of marketing initiatives for Paragon, with a focus on driving shopper engagement, spend and enhancing the overall customer experience.

Responsibilities:

• Support the planning and execution of mall-wide marketing campaigns, events, festive programmes and customer engagement initiatives
• Coordinate campaign implementation across various touchpoints, including in-mall displays, digital channels, social media, website, app and other marketing collaterals
• Support Paragon Club campaigns, member privileges, events and other loyalty initiatives aimed at driving member engagement and spend
• Work closely with tenants to encourage participation in mall campaigns, promotions, events and other collaborative marketing initiatives
• Liaise with creative, media, PR, digital and event agencies, as well as contractors and other partners, to ensure campaigns and events are delivered smoothly and on schedule
• Assist in developing marketing communications, including campaign copy, tenant communications, EDMs, website content, social media posts and on-site signage
• Manage and update Paragon's website, app, social media platforms and other digital content to ensure information is timely and accurate
• Follow up on enquiries and leads for advertising sites, atrium spaces and other marketing opportunities, and assist with the coordination of bookings and related arrangements
• Track campaign performance, including shopper traffic, sales, participation, engagement and other relevant KPIs, and assist in preparing post-campaign reports and management updates
• Support campaign budget administration, including quotations, purchase orders, invoices, cost tracking and reconciliation
• Coordinate with internal departments and external stakeholders on operational requirements to ensure the smooth delivery of campaigns and events
• Provide general administrative and operational support to the Marketing Communications team where required

Requirements:

• Degree in Marketing, Mass Communications or a relevant discipline
• 1 to 2 years of experience
• Experience in retail mall, hospitality, events, social media or digital marketing will be advantageous
• Good written and verbal communication skills, with strong attention to detail in copywriting and proofreading
• Creative, resourceful and organised, with the ability to manage multiple projects and deadlines
• Good interpersonal skills and comfortable working with tenants, agencies, contractors and internal stakeholders
• Able to work independently while contributing effectively as part of a team
• Proficient in Microsoft Office; familiarity with social media and digital content platforms would be advantageous
• Able to work outside regular office hours, including weekends and public holidays, when required for campaigns and events