Executive Social Media Marketing

Position objective

Manages all social media channels, campaigns to sustain an engaging audience experience and to increase engagement and online audience satisfaction.
Research and analyze social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
Works in alignment with various departments to promote overall brand through social media channels.
Create timely and engaging content optimized for platform used and intended audience.
Monitor sites for customer service opportunities and initiate conversations on behalf of the brand.
Analyze and report social media actions on a monthly basis for successes and new opportunities.

Key responsibilities

• Oversees Group’s brands social media accounts management and online reputation management.
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
• Audits and analyzes social media presences, including digital advertising costs and returns.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
• Competition analysis
• Monitors and develops reports on competitor activity within social media spaces.