EXPERIENCE & BUSINESS ANALYST
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Summary
Analyzes and documents business and user requirements to bridge creative, technical, and business teams, ensuring clear scope and actionable outputs for digital projects.
Purpose
Own requirement clarity from pre-sale to delivery. Translate ambiguity into structured, actionable outputs across experience, creative, and technology.
Key Responsibilities
1) Requirement Definition & Clarity
- Break down business goals into clear requirements (features, flows, constraints)
- Define user journeys, interaction logic, and experience intent
- Produce structured artefacts (user stories, functional specs, acceptance criteria)
2) Pre-Sale & Discovery Support
- Support sales and leadership in discovery (briefs, workshops, clarifications)
- Identify gaps, risks, and assumptions early
- Ensure proposals are grounded in clear, buildable scope
3) Experience Translation (Creative Tech)
- Bridge creative concepts into functional requirements
- Align with tech team on feasibility, dependencies, integrations
- Ensure continuity from concept → design → build
4) Documentation & Traceability
- Maintain end-to-end requirement documentation across phases
- Ensure all requirements are testable and trackable
- Support QA/UAT with clear acceptance criteria
5) Stakeholder Alignment
- Facilitate discussions to resolve ambiguity
- Align internal teams (PM, Creative, Tech) on scope and expectations
- Support client-facing clarification where required
What Good Looks Like
- Minimal ambiguity entering development
- Reduced rework and scope misalignment
- Clear, structured documentation that teams can execute on immediately
Requirements
- 2–5 years in BA / Product / Service Design / Consulting or similar
- Strong structured thinking and documentation discipline
- Comfortable working across creative, tech, and business teams
- Able to operate in ambiguity and bring clarity quickly
- Good communication; concise and precise