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Experience Design, Vice President- Platform Designer, Customer Acquisition & Onboarding

Summary

VP-level platform designer defining UI systems and reusable patterns for customer onboarding and acquisition at a large bank, partnering with product and engineering to scale consistent experiences.

As the Experience Design Vice President for Customer Acquisition & Onboarding, you will define UI systems, reusable patterns, and the design framework supporting Customer Acquisition & Onboarding. In addition to these core responsibilities, you may also support other key products, including Fraud, Credit Journey, and Cross-Journey Onboarding Experiences. This VP-level platform designer role sets the strategic direction for scalable, cross-LOB experiences and partners with senior product and engineering leaders to elevate consistency and quality across the customer journey.

Key Responsibilities

  • Develop and execute design and research strategies for complex projects, ensuring alignment with business objectives and user needs across multiple product areas. Shape and communicate a clear product vision that aligns with business goals and user needs.

  • Define, build, scale, and maintain UI systems, reusable patterns, and design frameworks that support cross-LOB experiences and drive consistency and efficiency across products.

  • Lead end-to-end design initiatives, including diagramming service flows, designing wireframes, and prototyping interactions for key touchpoints and enterprise-level applications.

  • Champion inclusive design practices and accessibility guidelines, mentoring junior designers and fostering a culture of diversity and inclusion.

  • Collaborate with product, engineering, and other partners to integrate user experience design into development processes, ensuring seamless and customer-centric solutions.

  • Analyze market trends, gather user feedback, and leverage data insights to inform design decisions and optimize user experiences across platforms and channels.

  • Lead and mentor design teams, fostering growth, collaboration, and a positive team culture.

Required Qualifications, Capabilities, and Skills

  • 5+ years of experience or equivalent expertise in user experience design or similar roles

  • Demonstrated ability to create visual representations of user journeys, such as storyboarding, wireframes, and prototypes

  • Demonstrated experience in inclusive design and accessibility guidelines, with the ability to incorporate diverse perspectives and abilities into design solutions

  • Proven ability to develop experiences that meet or exceed the initial proposal of a product or experience, including the development of transformational innovation strategies and the creation of 'north star' representations to drive customer-centric decision-making

  • Advanced technical literacy, including an advanced understanding of client-side technologies, APIs, microservices, and the components of the technology stack, as well as their impact on user experience

Preferred qualifications, capabilities, and skills

  • Design leadership or managerial experience

See also

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