Experienced Digital Marketing Officer

We are seeking a creative and results-driven Digital Marketing Officer to join Excellium. The ideal candidate will have 2–4 years of experience in digital marketing, preferably within the technology, SaaS, ERP, CRM, Payroll and HR or business applications industry. The Ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns that generate qualified leads, strengthen brand awareness, and support sales growth across Nigeria and other African markets.

Key Responsibilities

• Develop and execute digital marketing campaigns across Google Ads, LinkedIn, Twitter, Meta, and other relevant platforms.
  
• Manage the company's website and ensure content is optimized for SEO and user experience.
  
• Create and publish engaging content including blogs, case studies, email campaigns, newsletters, videos, and social media posts.
  
• Plan and execute lead generation campaigns for ERP, CRM, HRMS, Payroll, and other business application solutions.
  
• Manage social media accounts and grow audience engagement across LinkedIn, Facebook, Instagram, and X.
  
• Monitor campaign performance using Google Analytics, Google Search Console, and marketing automation tools.
  
• Generate and nurture marketing-qualified leads (MQLs) and collaborate closely with the sales team to improve conversion rates.
  
• Optimize landing pages and digital campaigns to improve click-through rates and conversions.
  
• Coordinate webinars, product launches, online events, and customer success stories.
  
• Conduct keyword research and competitor analysis to identify new marketing opportunities.
  
• Prepare weekly/monthly reports on campaign performance, website traffic, lead generation, ROI, and marketing KPIs.
  
• Stay up to date with digital marketing trends, AI marketing tools, and best practices.
  

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business Administration or a related field.
  
• 2–4 years of proven digital marketing experience.
  
• Experience marketing software, SaaS, ERP, CRM, HRMS, cloud solutions, or enterprise technology is an advantage.
  
• Strong understanding of SEO, SEM, email marketing, content marketing, and social media marketing.
  
• Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
  
• Experience with video editing and marketing automation platforms is desirable.
  
• Experience using Canva, Adobe Creative Suite, Figma, or other creative design tools.
  
• Basic knowledge of HTML/CSS and WordPress is an added advantage.
  
• Familiarity with CRM and marketing automation platforms.
  
• Excellent written and verbal communication skills.
  
• Strong analytical, organizational, and project management skills.
  
• Ability to work independently and manage multiple campaigns simultaneously.