Experiential Marketing Manager

You will lead the end-to-end production of real-world events and experiences, from initial brief through on-site delivery and post-event recap. You will manage event plans, budgets, vendors, guest experiences, programming, and operational documentation across international markets. You will collaborate with internal stakeholders and external partners to create engaging activations, capture event content, measure results, and improve repeatable event processes.

Responsibilities

• Produce events and experiences end to end, including venues, run of show, fabrication, AV, F&B, and staffing
• Own timelines, workback plans, and budgets for multiple regional events
• Source, negotiate with, and manage agencies, venues, and vendors
• Run registration and guest management, including VIP access and arrivals
• Build event and panel programming, session flow, and speaker coordination
• Maintain operational documentation, trackers, staffing plans, communications, and playbooks
• Partner with product, marketing, and business development stakeholders to create event plans and success metrics
• Develop event concepts with creative teams, designers, and copywriters
• Coordinate content capture to create event stories and shareable content
• Track post-event results and write event recaps
• Help source and manage co-hosts and sponsors for owned franchises

Requirements

• 5+ years of experience in event production, experiential marketing, or brand activations
• Experience producing large-format or competitive live events
• Experience delivering multi-city or international events on time and on budget
• Experience managing agencies and vendors and negotiating contracts
• Experience producing premium or invite-only experiences for high-value guests
• Ability to connect events to product or business goals
• Ability to build repeatable event processes
• Stakeholder communication skills
• Based in the US or EU
• Willingness to travel internationally up to 20% of the year