Experiential Marketing Manager

This is a Fully Remote Job

About Our Client:

The organization is a technology solutions firm based in Bellevue, Washington, with teams across the United States. It addresses complex challenges by connecting strategy and execution in areas such as AI, cloud, data, product development, and emerging technology. The company values a culture of high standards, ownership, and continuous improvement, fostering collaboration among diverse professionals to deliver meaningful outcomes.

About the Opportunity:

The EXPERIENTIAL MARKETING MANAGER role focuses on planning and executing go-to-market programs for a portfolio of physical and live experiences linked to a globally recognized entertainment brand. This position involves coordinating with various partners to develop and implement marketing campaigns that drive awareness, attendance, and engagement. The role is remote and contributes by ensuring successful delivery and impact of experiential marketing initiatives.

Responsibilities:

• Develop and activate marketing programs for theme park lands, attractions, location-based experiences, traveling exhibitions, fan events, and brand activations.
• Collaborate with operators, production companies, venue partners, and creative agencies to create campaigns that increase brand engagement and attendance.
• Manage end-to-end brand marketing, from strategy and positioning to execution.
• Translate franchise priorities into marketing briefs, messaging, and integrated campaigns.
• Build scalable frameworks and toolkits to support marketing programs across partners and regions.
• Identify opportunities to extend the brand through fan events, conventions, pop-ups, and live experiences that generate media coverage.
• Develop integrated communications plans across multiple channels including owned, earned, paid, partner, retail, and on-site.
• Oversee program operations including timelines, budgets, contracts, approvals, and reporting.
• Monitor and analyze program performance for continuous improvement.

Requirements:

• Minimum 7 years of marketing experience in theme parks, location-based entertainment, experiential or event marketing, live entertainment, or destination marketing.
• Experience working with or alongside experience operators, IP holders, theme park organizations, or related agencies.
• Proven ability to manage partnerships while balancing brand integrity and commercial goals.
• Strong knowledge of place-based and experiential marketing strategies.
• Experience in integrated marketing across various channels.
• Effective project management skills managing multiple programs simultaneously.
• Strong collaboration and influencing skills within complex organizational and partner environments.
• Proficient business communication and relationship-building skills.
• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.

Pay Range and Compensation Package:

• The pay range for this position in Washington state is $90,000 to $100,000 USD annually.
• The final salary and job title will be based on the candidate’s qualifications and experience and may fall outside this range.

Benefits & Perks:

• Medical insurance
• Dental insurance
• Vision insurance

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.