Expert / Manager, Business Development & Field Marketing_SMS

【Summary】

This expert, Business Development & Technical Field Marketing is responsible for driving strategic customer engagement, technology scouting, and business development for the ZEISS Semi-conductor Mask Solutions (SMS) portfolio.

This role serves as the primary interface between key semiconductor customers, ZEISS strategic marketing SMS, R&D, Sales, Applications Engineering and Service team to accelerate technology adoption and influence future product roadmaps. A major focus of this role is AIMS EUV verification solutions, supporting strategic customer projects, and next generation development.

【Job Responsibilities】

• Field Marketing
• Monitor semiconductor technology trends, customer roadmaps, and competitive developments.
• Collect Voice of Customer (VoC) through strategic customer engagement and regular interactions.
• Spend time in customer fabs when required to understand applications, manufacturing workflows, operational challenges, and emerging use cases.
• Translate customer insights into technology roadmap recommendations and future innovation priorities.
• Support HQ Strategic Marketing with market intelligence and technology trend analysis.

• Business Development
• Identify, evaluate, and develop strategic business opportunities for the SMS port-folio.
• Drive strategic initiatives for AIMS EUV, ZEISS metrology products, and Innovation Center programs.
• Lead NPI and customer-driven strategic projects.
• Develop go-to-market strategies and support customer adoption of next-generation technologies.
• Build long-term executive relationships with strategic customers.

• Cross-Functional Leadership
• Coordinate activities across Sales, Application Engineering, Service, Product Management, R&D, Operations, and HQ Strategic Marketing.
• Lead cross-functional strategic projects and facilitate decision-making across global and regional teams.
• Represent ZEISS SMS in executive customer meetings, workshops, and technology forums.