Facebook Ads Executive

Open 22d
Roles and Responsibilities
  • Set up campaigns in accordance to client requirements.
  • Constantly optimize the campaign to get the best results
  • Engaging with clients to understand their requirements and translating into appropriate digital initiatives.
  • Develop and manage the strategy setup for the campaigns
  • Design and implement meaningful and actionable audience and creative tests.
  • Writing copies for Facebook Ads that drive conversions
  • Checking the consistency of Facebook Ad Copy tone and language vis-à-vis Landing page and vice versa
  • Creating and choosing landing pages according to the target audience
  • Optimizing landing page that suits the campaign
  • Daily monitoring of results and improving ads
  • Testing variations of ads to determine the best performing one
  • Manage budgets on a daily, weekly and a monthly basis to keep spend optimised.
  • Work with the web development, design team and content team
  • Generate results from the dashboard and keep client updated always
  • Initiate client meetings at regular intervals
  • Actively participate in ideating strategies for clients


Requirements

Required Candidate Profile
  • Minimum 1 year of experience with Facebook Ads
  • Must have worked with the Facebook Ads Dashboard extensively
  • Comprehensive understanding of Facebook's Advertising Policies
  • Must have worked on creating and coordinating an effective landing page
  • Amazing writing and verbal communication skills
  • A spark of creativity is a bonus
  • Stay abreast of the ever-changing tools, trends of Facebook Ads
  • Ability to manage multiple projects at the same time
  • Excellent attention to detail
  • Display a consistent level of enthusiasm
  • Should be a team player
  • Keen on Problem solving
  • Positive attitude with ability to motivate oneself