Ferman Automotive -Business Development Coordinator

Position Summary

The BDC Coordinator is responsible for managing inbound and outbound guest communications to support the dealership’s sales and service departments. This role focuses on responding to leads, scheduling appointments, following up with guests, and ensuring a high level of guest engagement to drive dealership traffic and sales opportunities.

Essential Duties and Responsibilities

• Respond promptly to inbound phone calls, emails, text messages, and online leads.
• Make outbound calls to follow up on sales and service leads.
• Schedule and confirm sales and service appointments.
• Maintain accurate guest records in the dealership CRM system.
• Track and manage lead activity, follow-up status, and appointment outcomes.
• Provide product and service information to guests as needed.
• Coordinate with sales and service teams to ensure smooth guest handoffs.
• Follow up with unsold showroom guests and missed service appointments.
• Maintain consistent communication standards and scripting guidelines.
• Ensure timely response to all internet and phone inquiries.
• Assist in achieving dealership appointment-setting and conversion goals.
• Support marketing campaigns and lead generation initiatives.