Ferman Ford of Countryside- Sales Associate
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Description
Position Summary
The Sales Associate is responsible for assisting guests in selecting, presenting, and purchasing new and pre-owned vehicles. This role guides guests through the entire sales process, from initial inquiry to vehicle delivery, while delivering exceptional guest service and achieving sales targets. The ideal candidate is energetic, guest-focused, and motivated to succeed in a fast-paced automotive retail environment.
Essential Duties and Responsibilities
- Greet and assist guests in selecting new and used vehicles based on needs and preferences.
- Present vehicle features, benefits, pricing, and financing options clearly and professionally.
- Conduct vehicle demonstrations and test drives with guests.
- Build and maintain strong relationships with guests to encourage repeat and referral business.
- Follow up with guests after initial contact to maintain engagement and close sales.
- Maintain accurate records of guest interactions in CRM systems.
- Work with internet leads, showroom traffic, and phone inquiries to generate sales opportunities.
- Collaborate with finance managers to ensure smooth transaction completion.
- Stay knowledgeable about inventory, promotions, and manufacturer incentives.
- Appraise trade-in vehicles and provide accurate evaluations.
- Achieve or exceed monthly sales targets and performance goals.
- Ensure all paperwork is completed accurately and in compliance with dealership policies.
- Maintain a professional appearance and guest-focused attitude at all times.
- Participate in sales meetings, training sessions, and dealership events.
- Perform additional duties as assigned by sales management.