Ferrari Marketing Executive (Taipei)法拉利行銷專員(台北)

We are seeking a passionate and dynamic Marketing Executive to support our marketing initiatives and assist in executing campaigns that enhance brand awareness and customer engagement. As an integral part of the marketing team, you will help coordinate marketing activities, ensuring alignment with Ferrari's prestigious image and business objectives.

OBJECTIVES
1. To develop and execute digital marketing strategy to generate synergize offline marketing campaign aligning Ferrari global communication guideline with centralized tracking and management of all inbound opportunities.
2. Enhancing the effectiveness of digital marketing campaigns through leads generation and management process to synergize sales and marketing actions. Bringing added value to the current programs and to increase ROI.
3. Work with Marketing & PR manager to plan and execute media strategy including media coverage analysis, media relationship management, media test drive, to ensure coherent brand messages delivered among Ferrari TA with impacts.
4. To collect and provide coherent and timely brand/ product message for internal/ external documents and promotional materials to support sales and marketing activities (e.g., internal communication, press release, social media contents)
CORE RESPONSIBILITIES
1. Digital marketing planning and leads management (35%)

• Work with Marketing Manager and salesforce to develop targeted digital marketing plans with a coherent integration of marketing tactics, digital and media activities to achieve business goals.
• Understanding the core value of Ferrari, being able to further translate and apply it onto all forms of communications.
• To keep improving the quality of inbound opportunities from all digital channels and evaluate the outcome of each campaign.
• To ensure compliance with HQ brand strategy and corporate identity.

2. Public Relationship Management (35%)

• Work with Marketing Manager to develop media relations strategy.
• Cultivate and leverage relationships with key opinion leaders to develop professional media exposure with brand insight.
• Conduct all media activities, including media gathering, media conference, and media test drive, etc.
• Modifying and creating contents to communication brand/ product exclusivity and uniqueness with Ferrari tone and manner.

3. Product communication and marketing event coordination (30%)

• Develop and provide promotional material and product related communication (e.g., brochures, product noted) to sales team and customers.
• Build up an in-sync working relationship within Marketing team, Sales operation team and Sales team to maintain an alignment on the success of brand target.
• Work with marketing team to host internal product workshop, Ferrari events across Taiwan.