Ferrari Personalization Designer 法拉利客製化選配設計師(台北)
Description
About the Role
We are looking for a design-trained professional to become the pivotal bridge between Ferrari HQ and the MMT sales team in bringing this new personalization capability to life: defining personalization strategy and standards, safeguarding the execution quality of Atelier / Tailor Made / SPEC, and partnering closely with Sales Managers and Consultants to lead the configuration journey for every client, always with an eye on how each personalization decision shapes order performance, resale, and residual value.
Key Responsibilities
1. Personalization Strategy & Standards
•Define and continuously refine market-level personalization strategy and standards, in line with Ferrari HQ direction.
•Translate HQ Atelier / Tailor Made guidelines into clear, actionable standards for the local sales teams.
2. Atelier / Tailor Made / SPEC Governance
•Own local governance of Atelier, Tailor Made, and SPEC processes, ensuring every configuration complies with HQ design standards.
3. Client Configuration & Advisory
•Lead client-facing configuration sessions, applying design expertise to guide colour, trim, material, and bespoke decisions in real time.
•Deliver a well-rounded, designer's-point-of-view recommendation on every order before it is submitted to production or HQ Atelier / Tailor Made for review and approval.
•Work alongside the Sales Manager and Sales Consultant to guide personalization decisions throughout the client's journey, from order to delivery during the waiting-list period.
4. Commercial Impact & Cross-Functional Partnership
•Partner with the Business Strategy/Commercial Excellence team on commercial KPIs, dealer scorecards, and NOI outcomes tied to personalization depth and performance.
•Advise on Pre-Owned development strategy, ensuring personalization choices support stronger resale and residual value.
•Channel market-level client feedback and demand back to HQ to shape future Atelier / Tailor Made offerings in local market.
•Support on DEG (Dealer Experience Guideline) project & TOP/VIP client experience wherever personalization intersects with top-tier/ambassador clients.
Qualifications & Experience
•Degree in Vehicle Design, Interior Design, Industrial Design, Architecture or a related field, or equivalent experience in luxury automotive personalization.
•Solid experience in colour & trim, materials, or bespoke/client-facing design, ideally within automotive or luxury goods.
•Strong eye for colour, material, and design coherence, paired with practical knowledge of production feasibility and brand/HQ standards.
•Comfortable running live, client-facing configuration sessions and presenting design rationale persuasively to both clients and HQ.
•Working understanding of what drives automotive NOI, resale, and residual value or strong interest in developing this commercial lens.
•Fluent in English.
職位使命:
我們期待這位具備設計背景的專業人才,能成為 Ferrari 原廠與 MMT 銷售團隊之間,落實客製化選配這項新能力的關鍵角色:制定客製化選配策略與標準、把關 Atelier/Tailor Made/SPEC 的執行成果,並與銷售主管及顧問密切合作,主導客戶購車旅程中的選配環節,同時關注每一項選配決策對訂單表現、二手車市與殘值的影響。
核心職責:
1. 客製化選配策略與標準
•定義並持續優化市場端的客製化選配策略與標準,並與法拉利總部方向保持一致。
•將法拉利總部 Atelier/Tailor Made 的準則與規範轉化為MMT銷售團隊可直接執行的明確標準。
2. Atelier/Tailor Made/SPEC 專案管理
•負責MMT 內Atelier、Tailor Made 與 SPEC 流程的專案管理,確保每一項配置皆符合總部的設計標準。
3. 客戶選配與建議
•主持直接面對客戶的配置討論,運用設計專業即時引導色彩、內裝、材質與客製化選配決策。
•在每筆訂單投產或提交與總部Atelier、Tailor Made團隊前,提供完整且具設計觀點的建議方案。
•與銷售經理及銷售顧問密切合作,在客戶從下單到交車的等候期間,主導並落實客製化選配的顧問建議。
4. 商業影響力與跨部門協作
•與商業規劃團隊協作,讓客製化選配的完整度與表現,實際反映在KPI 達成成果上。
•提供中古車發展策略建議,確保客製化選配有助於提升轉售與殘值表現。
•將市場端的客戶回饋與需求回饋給總部,協助形塑未來的 Atelier/Tailor Made 專案規劃。
•支援 DEG(Dealer Experience Guideline 品牌展示中心體驗指南)專案,並在客製化選配涉及頂層客戶或MMT Ambassador 客戶時,協助提供相應的服務體驗。
任職資格(必要條件):
•具備車輛設計、室內設計、工業設計、建築或相關領域學歷,或具備同等之豪華車個人化實務經驗。
•具備扎實的色彩與內裝、材質,或客製化/面對客戶設計經驗,以汽車或精品產業為佳。
•對色彩、材質與整體設計協調性具備敏銳眼光,並熟悉生產可行性與品牌/總部標準。
•能主持面對客戶的即時配置討論,並向客戶與總部清楚且具說服力地說明設計理念。
•了解客製化選配決策對車輛銷售、二手車市與殘值的影響,或對培養這樣的商業視角具高度興趣。
•英文流利。