Field Marketing and Events Manager

Field Marketing and Events Manager

We are searching for an experienced, data-driven, motivated Field & Events Marketing Manager who will be responsible for the promotion, coordination, execution, and detailed follow-up analyses of in-person and virtual events that will drive revenue and successful results. Understanding of event marketing full scope; not just logistics. The Field Marketing and Events Manager will develop, execute, and manage in-person and virtual event strategies to attract Budderfly’s target audiences.

The Field & Event Marketing Manager will have a deep understanding of revenue driven segmentation, measuring qualified pipeline leads tracked to revenue, and evaluate field marketing and event impact on revenue targets

Job Responsibilities:

• Researches the target audience and industries, recommends specific events to reach that audience, and evaluates the effectiveness of participation.
• Develop and execute pre-event targeting and priming activities, social events, etc.
• Work closely with the Director of Events to build a corporate lead event program to specific target VIP audiences across the US
• Work closely with the Marketing and Sales teams to plan and execute strategic corporate lead events, webinars, and tradeshow sponsorships
• Coordinate and manage the promotion of events while managing event logistics including budgets
• Manage lead imports, follow-up and reporting on qualified pipeline tracked to revenue
• Partner with and manage external vendors and third-party event sponsorship opportunities based on market reach and audience relevance
• Oversee the logistics and budget for each event/campaign including detailed timelines, project deadlines, promotion, ordering and shipping assets and swag, and pre-and post-event communications (internal and external)
• Analyze event data to influence future marketing strategies through HubSpot. Continuous follow up and reporting on event results to internal team and management.

Qualifications:

• At least 3-5 years of experience in marketing roles; specializing in events.
• Have managed most aspects of at least 20 - 30 events per year, corporate lead in-person with most or all responsibility and ownership.
• Data analytics experience via HubSpot Marketing; HubSpot Marketing expert certification preferred

• Have managed and run webinars from concept to marketing, to production, to post
• Be comfortable speaking confidently with partners, customers, and leads
• Be a self-starter, with an entrepreneurial spirit
• Strategic mindset and desire to grow as an event and/or marketing professional
• Strong organizational skills, attention to detail, and time management skills
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team in a fast-paced environment

Physical Demands / Work Environment:

• This role can be remote, however, will require up to 25% travel to events.
• Flexibility to manage aspects of very timely events, which may require attention outside regular work hours
• This role will report to and team closely with the Director of Events, while also collaborating with other company leadership and sales team members

What You Can Expect:

• Environment for an entrepreneurial-minded person
• Full benefits package including medical, dental, vision, 401k, life, and disability insurance
• Fun, diverse coworkers
• Being part of a team and culture that is making a difference on the climate.

Salary: Salary Range: $85,000- $105,000, based on factors including level of experience, skill set, qualifications, and location.

Location: Remote