Field Marketing Manager Enterprise and ABM
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You will create and execute field and ABM programs for priority enterprise accounts. You will align programs with sales goals, manage events and activations end-to-end, coordinate vendors and agencies, and measure account engagement, pipeline influence, deal progression, and revenue impact. You will develop scalable playbooks and reporting.
Responsibilities
- Build field marketing plans aligned with priority accounts, territories, pipeline, and revenue goals
- Own ABM events and experiences
- Manage field programs including roundtables, dinners, gatherings, workshops, and partner activations
- Evaluate conferences and sponsorship opportunities
- Build activation strategies for industry events
- Partner on account targeting, invitations, meeting generation, attendee engagement, and follow-up
- Develop co-marketing programs and joint events
- Manage budgets, agencies, vendors, timelines, logistics, and onsite delivery
- Measure account engagement, pipeline influence, deal progression, and revenue impact
- Build scalable playbooks, processes, and reporting
Requirements
- 5+ years of B2B field marketing, ABM, demand generation, or integrated marketing experience
- Experience building field marketing programs with enterprise Sales teams
- Understanding of ABM and the enterprise buying journey
- Experience executing programs tied to account engagement, pipeline, or revenue
- Experience managing budgets, vendors, agencies, and multiple programs
- Project management skills
- Ability to travel regularly
- Experience marketing technical enterprise products
- Experience marketing to strategic or named accounts
- Familiarity with Salesforce and marketing attribution or reporting
Benefits
- Equity
- Visa sponsorship
- Relocation assistance to San Francisco
- Health, dental, and vision insurance
- Regular team events and offsites
a16z
Sequoia